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August 5, 2020 @ 11:30 am - 12:30 pm
Register today to join Jing Daily and Content Commerce Insider (CCI) on Wednesday, August 5 at 11:30 A.M. ET / 4:30 P.M. CET for a live webinar exploring “Next-Level Livestreaming: How Brands Can Profit from China’s Top E-Commerce Trend”.
During the hour-long broadcast, we’ll discuss how e-commerce livestreaming will continue to play a critical role in China’s luxury retail sector post-COVID-19 and beyond. In our discussion, you’ll learn about successful luxury campaigns, e-commerce livestream trends, and hear first-hand livestream experiences from market experts.
This digital event accompanies the launch of our inaugural joint Jing Daily and CCI white paper, “Next-Level Livestreaming“. To learn more about what’s in the white paper and how to download, please click here.
Click here to reserve your spot for the “Next-Level Livestreaming: How Brands Can Profit from China’s Top E-Commerce Trend” webinar
After registering, you will receive a confirmation email containing information about joining the webinar.
Enrique Menendez, editor in chief, Jing Daily
Enrique is a journalist who has worked for publications in London, Shanghai, and New York, including The Business of Fashion, Hypebeast, and Jing Daily. He specializes in B2B reporting on China and the streetwear market. In Shanghai, Enrique worked for West Bund Art & Design, a leading contemporary art fair, and served as managing director for elsewhere, China’s first independent print fashion publication.
Sky Canaves, editorial director, Content Commerce Insider (CCI)
Previously, Sky was a reporter for The Wall Street Journal in Beijing and Hong Kong, where she also served as the founding editor of the WSJ’s China Real Time. She has been an editor at SupChina and China Film Insider, and taught journalism and media law at the University of Hong Kong. Prior to becoming a journalist, she worked in the China corporate law practice of a major international law firm.
Kevin Jiang, president of international business, JD Fashion and Lifestyle
Kevin joined JD.com in 2018. In his role, he oversees the development, strategy and operations of JD’s luxury, cross-border fashion and lifestyle, and international business development. Under his leadership, JD has established partnership with over 200 luxury brands, including Prada, Miu Miu, Delvaux, Salvatore Ferragamo, Armani, Tod’s, Paul Smith, Hugo Boss, Furla, etc. He played a key role in facilitating the strategic partnership between JD and Prada Group.
Masha Ma, fashion designer, MASHAMA
Born and raised in Beijing, Masha graduated with a Master of Arts Degree in Women’s Wear from Central Saint Martins in London. After graduation, Masha worked under Alexander McQueen. In 2011, Masha established her namesake line, MASHAMA, and then gradually branched out to others, including MASHAMA.Z. Celebrities such as Lady Gaga, Naomi Campbell, Bella Hadid, Chen Chong, Du Juan, and Liu Wen have worn MASHAMA designs. She is globally recognized as one of the most prominent Chinese designers of our time.
Anny Fan, KOL/influencer
Anny is recognized as a Chinese top-tier influencer in the luxury sector due to her various styles and authentic characteristics that allow her stand out in the industry. Because of her creativity, professionalism, and sensitivity to the market, Anny has established stable and long-term partnerships with top international fashion houses such as Louis Vuitton, Hermès, Chanel, Fendi, Tod’s, Bottega Veneta, Prada, Miu Miu, and more. Anny has also formed good relationships with top magazines like Vogue, Harper’s Bazaar, ELLE, COSMO, InStyle, GQ, and others.
- August 5, 2020
- 11:30 am - 12:30 pm
- Event Categories:
- Digital, fashion, luxury, Marketing, retail, Social Media
- Event Tags:
- 618, anny fan, Content Commerce Insider, ecommerce, fashion, jing daily, KOLs, livestreaming, Luxury, mashama, retail, shopping, social commerce, webinar, White Paper
- Jing Daily and Content Commerce Insider