With the global pandemic forcing cultural institutions across the United States to close their doors and pivot to digital engagement tools, WeChat Go has teamed up with 11 U.S. museums to launch individual Mini Programs, non-downloadable applications within WeChat’s ecosystem.

The initiative, “Museum in the Cloud”, provides museums with a new mode of connecting with Chinese audiences. Participating museums have incorporated a range of cultural resources into their Mini Programs from VR tours to audio-video resources, which greatly enhances their ability to connect with a socially distanced public.

This hour-long webinar on Wednesday, May 20 at 12 p.m. ET will explore this new virtual landscape, and the opportunities and challenges it presents to institutions even after this period of lockdown.

Co-hosted by Jing Daily‘s sister publications Jing Travel, MOVE THE MIND and Content Commerce Insider (CCI) and our agency partner China Luxury Advisors (CLA),  the webinar will tackle focus areas such as livestreaming and e-commerce, while highlighting the digital-native approach of WeChat Go’s Mini Programs.

Join CLA co-founder Renee Hartmann, editorial director of CCI Sky Canaves, and Jessica Dai, cultural lead for CLA for a discussion, moderated by Jing Travel managing editor Peter Huang, on how museums can leverage these digital strategies to attract and engage with Chinese visitors during and post-pandemic.

Click here to register for the “Museums in the Cloud: Connecting with Chinese Audiences” webinar.

After registering, you will receive a confirmation email containing information about joining the webinar.