January 16, 2019 @ 7:30 am - 6:00 pm
Luxury Daily returns Jan. 16 with the 7th annual edition of Luxury FirstLook in New York, focused on the outlook for the year ahead. The overarching theme of the daylong event is what is upper-most on luxury marketers’ minds: digital integration plugging into a seamless omnichannel customer experience.
Topics under discussion include the state of luxury in 2019; digital’s impact on advertising, marketing, media and retail; transitioning heritage brands to a new century and new customer; how print media and advertising should adapt and remain relevant; the happy melding of art and online; how the Internet still has its mojo; acquiring and retaining online and mobile customers; luxury property’s outlook; and digital advertising’s accelerated growth and nab of share from other media.
The program also covers the evolution of affluent consumers’ values; what customers want, how and why; which personalities to watch in 2019 who will shape the business; where rental luxury will drag the rest of retail; digital disruptors within luxury; and the correct way to measure customer experience across all channels. The day will be rounded off by best-practice tips from experts on training store associates, go-to-market strategies for new luxury brands, navigating the discount-ridden online retail environment, and how best to crack the United States market for luxury goods and services.
Speakers from Facebook, Google, Boston Consulting Group, LVMH’s Moët Hennessy, Lladro, Hearst’s Town&Country magazine, Artsy, Forrester Research, Rémy Martin’s Louis XIII, McLaren Automotive, Valmont, Quintessentially, Flont, Armarium, Perrin Paris, Crown & Caliber, Publicis Groupe’s Team One, Martini Media, Vibes, Leading Real Estate Companies of the World’s Luxury Portfolio, Douglas Elliman Marketing Development, Concierge Auctions, Luxury Institute, Customer Experience Group, Divisa, Timeless Distributions, Shanker Inc. and Euromonitor International.