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July 10, 2019 @ 8:30 am - 10:00 am
Little Red Book (aka RED or Xiaohongshu) is one of the most popular social commerce apps amongst millennial women in China. It combines user-generated content, e-commerce, and a social recommendation engine that perfectly demonstrates the power of the Internet 2.0.
In this Little Red Book workshop in New York, PARKLU and Jing Daily will dive deep into how brands can leverage influencer marketing to reach target consumers in the most impactful ways possible.
The programming will include a discussion led by PARKLU CEO Kim Leitzes in addition to a panel featuring Yiling Pan, senior editor at Jing Daily, and Kristina Li aka Liwaner, a special guest KOL with almost a million followers on Little Red Book and more than a million followers on Weibo.
- An Introduction to Little Red Book (aka RED or Xiaohongshu)
- Little Red Book Influencer Strategies and Case Studies
- Why Little Red Book is the Internet 2.0
Kim Leitzes is the CEO of PARKLU, China’s premier influencer marketing platform with more than 60,000 influencers across 13 Chinese social media platforms. She is a first-time entrepreneur with eight years of experience in China’s ever-growing KOL marketing space. Kim graduated from Wharton and previously advised consumer and retail brands before founding PARKLU.
Yiling Pan is senior editor of Jing Daily, the leading digital publication on luxury consumer trends in China. Her coverage of the Chinese luxury industry combines a native perspective with her background in economics and finance. She is passionate about demystifying the forces shaping the future of the luxury industry in China by bringing readers the latest news, analysis, features, and reports exploring developments in that landscape.
Generating about 1 million subscribers in the past two years, KOL Liwaner (Kristina Li) chooses the best products on the market to review and teaches practical beauty skills to her audience. She believes that makeup provides a creative, fun outlet for self-expression and maximizes one’s beauty. In the past two years, Liwaner has worked with global brands such as Estée Lauder, Lancôme, La Mer, M.A.C Cosmetics, and more.
- Jing Daily