NFTs represent more than tokens to be sold. Using Web3 technologies, cultural organizations can potentially embark on work from digital preservation to storytelling to community building. In this webinar, Iconic Moments and Jing Culture & Crypto will discuss how institutions can leverage NFTs to add value to visitor experience, boost audience engagement, and in turn enhance the museum offer.

Attendees will leave this webinar with an understanding of the deeper potential of NFTs, how museums can integrate this new technology into their existing digital strategies, and how the missions of cultural organizations can be enhanced by NFT and blockchain technology.