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August 30 @ 9:00 am - 11:00 am
Leading Luxury Brands with Millennials and Generation Z
This is one of the most elusive managerial tasks, and many companies struggle with developing the right approach to be relevant for the youngest target groups.
Daniel Langer, CEO of Équité, will present how to manage luxury brands in times of uncertainty and disruption and master the millennial challenge.
This exclusive summit focuses on topics like artificial intelligence, brand equity building, consumer insight generation, successful launches and relaunches of brands in China, and creating extreme value in times of disruption and uncertainty, we will provide valuable insights on managing luxury and premium brands with higher precision.
Opportunity to learn firsthand from Daniel Langer, an authority in luxury, author of bestselling luxury management books in English and Chinese and the Future of Luxury column in Jing Daily. The 2-hour session will include an extensive Q&A with the opportunity to discuss directly with Daniel.
To register, please indicate your name, company and function in an email to email@example.com.