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As fashion and beauty sales move online, brands are rethinking their business models to optimize sales channels: They’re updating their e-commerce sites to better tell their brand stories, inserting personalization at every step to meet new standards on service. At the same time, they’re syncing data collected across touchpoints to gain a 360-degree view of shoppers’ buying history and habits. Physical stores are morphing into showrooms and marketing tools, as e-commerce increasingly offers convenience.
At the Glossy Forum: The Age of E-Commerce, Glossy will explore the state of online shopping, including how digitally native brands are evolving and how traditional players are adjusting to compete.