In recent years, the rise and popularity of social media and KOL are undoubtedly an important force in re-shaping the fashion industry. In the past year, fashion influences and new media have faced new challenges and changes: new platforms, new technology, new monetization channel, with which the development path for fashion bloggers and new media are being rewritten, and the evolving of China’s fashion industry is being provided with more options and possibilities. The 1st Fashion influencer and New Media Summit is listed in the official schedule of Shanghai Fashion Week. The summit provides a unique opportunity for influencers, new media, and professionals to explore further possibilities with innovative social interaction platforms and technologies.