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February 21 @ 8:30 am - 10:30 am
An effective content strategy has become increasingly crucial for fashion and luxury e-commerce websites to grow traffic, improve organic search rankings, and ultimately encourage sales. In recent years, big-name players like Farfetch and Net-a-Porter have not only built up their editorial teams but collaborated with a variety of content creators ranging from fashion publishers and influencers (bloggers and live-streamers) to consumers (user-generated content).
What are some successful content strategy examples in the industry? What are the pros and cons of working with different content creators? What are some good practices by Chinese e-commerce players like Alibaba and JD.com that are still unknown by Western players? And what are some emerging content creation trends in 2019?
Join us for a panel discussion on “Content and Commerce: Selling to Millennials,” on February 21, moderated by Jeffery Fowler, President of Farfetch North America.
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