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June 5, 2019 @ 8:00 am - 10:00 am
Killer apps like WeChat are not only the gateway to the Chinese market, but have also become a key inspiration for Western technology giants, particularly social media platforms. They created a whole new paradigm for brands when it comes to distributing content, products, and services online.
WeChat invented and perfectly executed the economic model – still unknown in the West – of the Super App. Presented and hosted by FABERNOVEL, this breakfast event is an opportunity to travel to the heart of this app, highlight the new behaviors around it, and decipher best brand practices.
To discover it, join FABERNOVEL for breakfast and a presentation of the study, followed by a demo and Q&A. This event is invitation-only.