Event Watch: International Luxury Conference 2015 – New Waves of Luxury (Seoul)

The Millennium Seoul Hilton will be host to the upcoming International Luxury Conference. (Courtesy Photo)

The Millennium Seoul Hilton will be host to the upcoming International Luxury Conference 2015. (Courtesy Photo)

The global luxury industry is currently experiencing a time of major shifts: the significance of digital tools, new emerging markets with spending power, and a new generation of young consumers are redefining what “being luxurious” means.

On May 20-21, global luxury experts will convene at the Millennium Seoul Hilton in Seoul, South Korea to discuss these emerging trends at the International Luxury Conference 2015, with a particular focus on Asia. Organized by corporate event management company ASCo, and featuring speakers from companies including Rolls-Royce, IPSOS, Boucheron, and Estée Lauder, the conference will offer attendees the following opportunities:

  • Examine the current Asian luxury trends and zoom in on Chinese luxury consumers
  • Pick up the essential strategies to maintain existing customers
  • Understand the millennial generation
  • Discover how to reinvent luxury brands’ CRM strategies for your VIPs and target the new generation
  • Explore how to increase the market share in competition with small niche brands
  • Analyze the effects of celebrity endorsement
  • Learn from industry experts key takeaways to build the right digital marketing for your luxury brand

In order to learn more and register, visit the event’s official site.

 

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