Event Watch: China Edge Conference

Experts Talk Branding And Marketing For China’s Upscale Consumers

The China Edge Conference will be held at London's five-star May Fair Hotel on July 3, 2013. (The May Fair Hotel)

The China Edge Conference will be held at London’s five-star May Fair Hotel on July 3, 2013. (The May Fair Hotel)

With travel from China to the United Kingdom ramping up for a threefold increase by 2015, an upcoming London conference featuring top sector experts on July 3 is a can’t-miss event for any UK-based or international businesses hoping to learn how to better serve Chinese customers.

Entitled “China Edge: Service and Hospitality for High Net Worth Chinese“, the event will feature advice on how companies can rethink their branding, marketing, and selling strategies in order to properly serve this fast-emerging customer.

Jing Daily readers will receive 25 percent off the registration fee when they enter the code JINGD25 on the event’s sign-up page.

From the conference page:

China Edge is a collaboration of sector experts with a wealth of experience in China that brings you the knowledge of how to target, engage and retain wealthy customers from China. This launch event will show you industry best practices from across the globe, provide strategic and tactical recommendations and share recent research into the behaviour, aspirations and preferences of high net worth (HNW) Chinese consumers.

Following on the successful symposium held in New York in 2012, attended by over 100 luxury retail and hospitality professionals, ChinaContact has joined with London based partners to create China Edge, launching a series of retail focused seminars in London.

Visit the website for more information and registration.


Industry Sectors, Jing Travel

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