Estée Lauder Holds Press Presentation for Online Media#
The Pure Color Metamorphosis line.
Over the weekend, Estée Lauder held a media presentation at "Paper" organic restaurant in Beijing, inviting the city's online press and personalities to check out the Pure Color Metamorphosis make-up line, first introduced in late November. As previously reported by Jing Daily, the Pure Color Metamorphosis line, which includes 28 lip gloss colors and 24 eye shadow colors, will be released on March 1st.
The special guest at this weekend's presentation was Estée Lauder National Training Manager Xu Jianwen (徐津闻), who demonstrated the use of Estée Lauder's products on a model. Following Estée Lauder Creative Director Tom Pecheux's trade secrets, Xu Jianwen first applied an Estée Lauder Deep Repair Serum, then a concentrated face cream from the Cyberwhite line, which will be released in April.
Finally, Xu debuted a China limited-edition compact that includes a five-color eye palette and lip gloss in a gold case. Xu Jianwen carefully adorned the model's face with the use of lavender, silver-blue, black and pink eye-shadow. Selecting khaki green, dark blue and purple colors from the Pure Color Metamorphosis line, Xu Jianwen finished up by presenting a full evening make-up look.
The Estée Lauder presentation.
The new Pure Color Metamorphosis make-up line will be available for over-the-counter purchase on March 1, while the limited edition gold compact will be available for purchase in April at selected counters in Greater China.