ELLE Magazine Celebrates Launch Of New Semi-Monthly Edition
Over the weekend, Mercedes-Benz China Fashion Week wrapped up with a closing event and simultaneous ELLE China Semi-Monthly launch party at 751 D-Park in Beijing’s 798 Art Zone. Winding down a week of runway shows and industry events, the closing party attracted hundreds of guests, including brand execs, local celebrities and models, fashion bloggers and media figures. (As well as Jing Daily’s Beijing correspondents.)
Along with celebrating the close of China Fashion Week, the event commemorated the debut of ELLE China’s new semi-monthly edition. To mark the launch, ELLE and China Fashion Week sponsor Mercedes-Benz teamed up for a runway show of Versace’s S/S 2012 collection. Donned by a group of Chinese models, the runway show paired Versace’s straight-from-Milan warm-weather designs with a set of Mercedes-Benz C-class sedans, mirroring China Fashion Week’s opening ceremony.
Along with the Versace runway show, another highlight of the event was a showing of a set of female-centric short films, “520 I Love You,” produced by ELLE and a set of directors from China, France and the US. Later in the evening, the magazine debuted a “micro-film” about the growing presence of the Chinese fashion industry on the world stage, “ELLE @ Paris,” starring Taiwanese actress Zeng Kaixuan (曾恺玹).
At the closing ceremony, Mercedes-Benz China Vice President, Mao Jingbo said that, with its sponsorship of China Fashion Week, Mercedes-Benz is helping the Chinese fashion industry build a bridge to the outside world.
Speaking to ambitious young Chinese designers, Mao added that as far as they stick to their beliefs and stubbornly hold onto the spirit of going “beyond perfection,” (a running theme of this installment of China Fashion Week) they’ll achieve their goals in the end.
About 50 Asian celebrities and supermodels hit the red carpet at the evening party, including Weibo queen Yao Chen (姚晨), Yang Mi (杨幂), An Yixuan (安以轩), Li Xiaolu (李小璐), Ni Ni (倪妮), Zhang Yuqi (张雨绮), Chen Ran (陈燃), Zhang Zilin (张梓琳), Zhou Yingqi (周瑛琦), Tong Liya (佟丽娅), Feng Shaofeng (冯绍峰), Qin Shupei (秦舒培), Xi Mengyao (奚梦瑶), Dai Jiaoqian (戴娇倩)，Wu Qilong (吴奇隆), Jia Nailiang (贾乃亮), Shao Bing (邵兵), and Chen Yili (陈奕利)。