WeChat Initial Touchpoint Optimization Guide: DMO Edition

WeChat Guide: DMO Edition

With more than a billion daily users, WeChat is an essential tool for Destination Marketing Organizations (DMOs) and museums striving to connect with China.

To fully leverage China’s most dynamic digital tool, DMOs and museums must understand their audiences and how WeChat touch points serve specific user needs.

The Chatly and Jing Travel “WeChat Initial Touchpoint Optimization Guide: DMO Edition” identifies key touch points and outlines successful engagement strategies across prominent DMOs.

For access to the full report, “WeChat Initial Touchpoint Optimization Guide: DMO Edition,” download below.


Part of the Jing Group network, Jing Travel is the ultimate resource for cultural institutions looking to attract a larger slice of the Chinese outbound-travel market. Jing Travel’s mission, through its website, newsletters, videos, white papers, and events, is to help museum professionals and those in the cultural tourism industry identify opportunities to capitalize on this rapidly growing and lucrative travel segment.