WeChat Initial Touchpoint Optimization Guide: Cultural Institutions Edition

WeChat Guide: Cultural Institutions Edition

With more than a billion daily users, WeChat is an essential tool for cultural institutions and museums striving to connect with China. To fully leverage China’s most dynamic digital tool, museums must understand their audiences and how WeChat touch points serve specific user needs.

The Chatly and Jing Travel “WeChat Initial Touchpoint Optimization Guide: Cultural Institutions Edition” identifies key touch points and outlines successful engagement strategies across prominent cultural institutions.

For access to the full report, “WeChat Initial Touchpoint Optimization Guide: Cultural Institutions Edition,” download below.


Part of the Jing Group network, Jing Travel is the ultimate resource for cultural institutions looking to attract a larger slice of the Chinese outbound-travel market. Jing Travel’s mission, through its website, newsletters, videos, white papers, and events, is to help museum professionals and those in the cultural tourism industry identify opportunities to capitalize on this rapidly growing and lucrative travel segment.