This year, China is expected to become the first country in the world where more than half of total retail sales originate online. Jing Daily has partnered with Wunderman Thompson Intelligence to produce “Transcendent Retail: APAC,” an 81-page report that explores 17 emerging trends and innovations that have taken hold in China and assesses the readiness of local markets to embrace them, with survey data from more than 10,000 consumers in China, India, Indonesia, Thailand, Japan and Australia.
Among the highlights:
- The rise and rise of Chinese-style e-commerce livestreaming, which the rest of the world seeks to emulate
- The integration of physical and digital retail models within “clicks-and-mortar” stores
- How brands are getting in on China’s gaming boom through collaborations on both virtual and real-world goods
- Why seniors are the new Gen Z, as they grow increasingly comfortable with using digital technology and spread their influence far and wide
Filled with actionable insights, expert interviews, and deep market analysis, “Transcendent Retail: APAC” is a must-read for any brand, marketer, or retailer interested in leveraging China’s next-generation commerce trends to reach consumers worldwide.
Pages: 81
Size: 67.4 MB
