The final stop on the menswear circuit, Paris Fashion Week plays host to some of the world’s leading names in luxury. Not only does it draw in a sea of industry professionals, but swarms of fashion fans, desperate to catch a glimpse of the personalities attending the shows.
S/S 2023 was all about the spectacle. Several casting and runway trends emerged during Milan Fashion Week and continued to Paris. One of the most notable was the continued presence of Gen Z talents, which generated a lot of hype on social media. Outside of Gen Z, athletes are emerging as the new talents luxury brands focus on to capture a new type of consumer in China. Prada and Louis Vuitton served as prime examples of this trend.
In partnership with influencer marketing platform Lefty, Jing Daily presents a look at the casting and runway trends that emerged during Milan Fashion Week and continued to Paris. From working with Gen Z talents to livestreaming on Chinese social media, the report breaks down the best practices to communicate with Chinese consumers, ranking the brands that generated the most in earned media value.
Table of Contents:
- Terminology
- At a Glance
- Global Highlights
- The Impact in Four Fashion Capitals: China vs. West
- Paris Fashion Week Insights
- Paris: The Story
- Top 10 Brands Ranked
- Top 10 Influencers Ranked
- Best Practices to Communicate with Chinese Consumers: Case Studies
- A Glimpse into Louis Vuitton’s Ambitions in China
- Dior’s Accompanying Commentary On Its Newest Collection
- FengChenWang’s Offbeat Communication Strategy
- Milan Fashion Week Insights
- Milan: The Story
- Top 10 Brands Ranked
- Top 10 Influencers Ranked
- Best Practices to Communicate with Chinese Consumers: Case Studies
- Prada’s Impressive Rise to the Top
- Fendi’s Key Strategy of Live Streaming
- Local Chinese Brand Joeone’s Major Debut at Milan Fashion Week
- Pitti Uomo: The Story
- London: The Story
- Methodology
- About Lefty
Page: 20
Size: 6MB
