In “Luxury On WeChat,” you’ll find the following features on luxury marketing on WeChat:
- Expert commentary on not only why WeChat is vital for a social marketing strategy, but why it’s necessary for luxury brands in particular
- The basics of setting up an account, including the registration process for foreign companies and the differences between service and subscription accounts
- 5 basic features luxury accounts should have
- Details on how to build a quality follower base and utilize CRM tools to determine your VIPs
- Analysis of the e-commerce options available on WeChat—and which ones are best for luxury
- An exclusive ranking of the top 30 most successful luxury and fashion brands on WeChat by newly introduced measures of user engagement
- 11 case studies featuring the best campaigns based on Jing Daily’s close weekly monitoring of luxury brands on WeChat
- A list of the most popular competing and complementing Chinese mobile apps to watch and use in conjunction with WeChat campaigns
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