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In our latest report, you’ll learn about the largest consumer group in China and how brands can tap into their preferences to create lasting influence.
We break down China’s male consumers into five main groups: Aficionados, Skeptics, Epicureans, Aspirants and the Bling Kings. Discover what makes each segment unique — WeChat may be a popular way to reach them, but they’re not all consuming content in the same way.
Entrepreneurship is a topic that the majority of China’s M.A.C. males find interesting, but their views on it are diverse. We break down what this looks like across all five segments and what this means for brands.