As luxury shopping in the Hong Kong market loses its appeal to wealthy Chinese mainlanders due to more accessible travel elsewhere, local hostility toward the mainland tourist influx, and higher prices than in other destinations, brands need to rethink their investments in the former British colony. The speed of the Hong Kong market’s decline has luxury brands looking for more global, far-reaching opportunities.
For the second installment of its “Flash Report” series, Jing Daily presents “Beyond Hong Kong: Where Luxury Brands Need to Look for Long-Term Growth.” The report profiles three major luxury markets outside of Hong Kong that have been seeing a surge of Chinese shoppers and show strong potential for long-term growth. Jing Daily’s Flash Reports are concise guides for busy luxury professionals, analyzing the most relevant China market trends in a straightforward format.
“Beyond Hong Kong: Where Luxury Brands Need to Look for Long-Term Growth” is a briefing on where luxury brands need to focus their energies and how they can benefit from the global growth of outbound Chinese tourism. With to-the-point strategies for each regional market, this paper concisely outlines where luxury brands’ priorities should be in the coming months.