How to Grow Your Audience in a Crisis: Lessons from Chinese Cultural Institutions

Jing Travel‘s “How to Grow Your Audience in a Crisis: Lessons from Chinese Cultural Institutions” report studies the digital strategies undertaken by Chinese museums during coronavirus.

In January 2020, China’s cultural sphere was disrupted in seismic and unprecedented ways. As COVID-19 becomes a pandemic, cultural institutions around the world face the same daunting reality of months without physical visitors.

By presenting key data points, notable case studies, and the insights of industry experts we hope to offer strategies and inspiration at this trying moment.

For access to the full report, “How to Grow Your Audience in a Crisis: Lessons from Chinese Cultural Institutions,” download below.


Part of the Jing Group network, Jing Travel is the ultimate resource for cultural institutions looking to attract a larger slice of the Chinese outbound-travel market. Jing Travel’s mission, through its website, newsletters, videos, white papers, and events, is to help museum professionals and those in the cultural tourism industry identify opportunities to capitalize on this rapidly growing and lucrative travel segment.

Feedback and tips are welcome by Peter Huang at Peter@jingtravel.com