Digital Connections: How Arts Organizations Can Leverage Livestreaming in 2021

Jing Daily sister publication Jing Culture & Commerce has released “Digital Connections: How Arts Organizations Can Leverage Livestreaming in 2021”, the first report to focus on livestreaming in the context of cultural institutions.

COVID-19 has radically impacted how cultural institutions around the world engage audiences and livestreaming is emerging as an increasingly vital tool. The report presents four key case studies from 2020 — British Museum, Palace of Versailles, UCCA Beijing, and the National Museum of China — that showcase the dynamic application of live video.

Additionally, the report draws industry insights to offer tips and actionable steps for organizations considering integrating livestreaming within existing strategies.


Part of the Jing Group network, Jing Culture & Commerce is the go-to source for the latest on strategies, technologies, and solutions in the cultural sphere—museum innovations in digital revenue generation, arts organizations’ experiments in engaging new audiences, agencies and destination marketing organizations (DMOs) leveraging new insights on visitor data, and more.

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