Exhibition Runs At Shanghai Museum of Contemporary Art Through July 15
By this point, China has become a regular destination for traveling exhibitions by the world’s top jewelry brands, from Cartier’s stop at the Forbidden City in 2009 to Bvlgari’s show last year at the National Museum of China. But whereas previous Chinese whistle-stops tended to be geared towards brand-building, the Shanghai exhibition of 370 pieces from the collection of Van Cleef & Arpels is aimed at confidence-building. As the head of the Parisian jeweler, Stanislas de Quercize said this March, the world continues to have a crisis of confidence in terms of ultra-luxury, and with the continued enthusiasm towards luxury consumption in China showing little sign of a sharp drop-off anytime soon, the Shanghai exhibition is an attempt to kick up some optimism. Launched this week at Shanghai’s Museum of Contemporary Art this week, the “Timeless Beauty” exhibition showcases more than a century worth of jewelry, some of which call back to Europe’s long-time fascination with the Far East.
Among standouts in the exhibition are a red and white gold “Silk Road Dancer” clip, which is embedded with rose-cut diamonds and rubies, as well as two new Zip necklaces — one in white gold and featuring diamonds, rubies and pearls and another outfitted with diamonds and onyx.
Having opened its first China location in Beijing back in 2005, Van Cleef & Arpels currently has eight locations across the country.
Van Cleef & Arpels “Timeless Beauty”, running through July 15, 2012
Shanghai Museum of Contemporary Art
People’s Park, 231 Nanjing West Road, Shanghai
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