Dior Launches Beijing Pop-Up Shop

One-Month Pop-Up Showcases Raf Simons’ First Dior Collection

Coming off its recent “Bar Jacket” exhibition at Seasons Place, this weekend Dior launched a monthlong pop-up shop at I.T Beijing Market in Sanlitun, part of a global campaign to promote Raf Simons’ first collection for the luxury house. One of a handful of multi-brand stores to host the pop-ups, among them Joyce in Hong Kong, 10 Corso Como in Milan, and Isetan in Tokyo, the temporary retail space stocks the S/S 2013 clothing and accessories line.

Image: Fashion Trend Digest

Chic and minimalist, the pop-up space kicked off on February 23 with an event attended by designers Xander Zhou and Chi Zhang, singer Jeno Liu (刘力扬), and DJ Kelly Cha (查可欣).

Dior I.T Pop-Up
Sanlitun VILLAGE North, N5
11 Sanlitun Road, Chaoyang District, Beijing

Image: Fashion Trend Digest