Diageo Teams Up With Swarovski For Chinese New Year Gift Pack

Shui Jing Fang Gift Sets Available At 20 Airports Across Asia Pacific, Europe

Shui Jing Fang x Swarovski

Shui Jing Fang x Swarovski

If there’s one thing that Chinese New Year celebrations are known for besides firecrackers and family reunions, it’s gift giving. Looking to take advantage of this tradition, recently the London-based alcoholic beverages company Diageo — owner of such brands as Johnnie Walker, Guinness, Smirnoff and José Cuervo — unveiled two-limited edition gift packs for its Shui Jing Fang baijiu brand, developed in collaboration with Swarovski to commemorate the Year of the Dragon. Though virtually unknown in Western markets, Shui Jing Fang is the second-largest selling brand in Diageo’s portfolio in Asia, after Johnnie Walker.

As the Moodie Report notes this week:

Featuring a Swarovski crystal art bottle with Xilion-cut Chaton, Shui Jing Fang Forest Green Crystal Pack is aimed at the gift market. Xilion Chaton is the term for Swarovski’s star-shaped cut and diamond-like luminosity that creates high precision, quality and clarity in the bottle. The recommended selling price is US$625.

Diageo has also developed another limited-edition gift pack especially for Chinese New Year and exclusive to travel retail, retailing at US$120.

Presented in high quality box packaging, graphics depict two dragons praying for happiness in the oncoming year, and shoppers are invited to “celebrate your reunion with Shui Jing Fang in the Year of The Dragon”. Inside the gift pack, the festival is celebrated with images of lion dancing and fireworks.

The Shui Jing Fang/Swarovski gift packs are now on sale at over 20 international airports throughout the Asia-Pacific region, with limited quantities available in Manchester, London, paris, Brussels, Milan and Amsterdam. Soon the packs will become available at additional airports in Moscow, Frankfurt and Munich.


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Culture, Food, Wine, & Spirits