Daily Brief

April 4, 2020

TODAY’S TOP FIVE CAN’T-MISS STORIES

  • 1

    The Secrets of Effective Livestreaming

    Even before the coronavirus lockdown, livestreaming was taking off as an effective way to sell products to Chinese consumers. The livestreaming e-commerce market was already worth an estimated RMB 440 billion ($63 billion) in 2019, up 71% from the previous year, and representing almost 9% of all online sales and 1% total spending on consumer goods. Read more on Content Commerce Insider

  • 2

    As China Rebounds, Beauty Brands Look to The Country As a Sales Lifeline

    After two months of near-total lockdown, Chinese citizens are now slowly returning to work and new cases of coronavirus have started to decline. This raises questions for the U.S. and Europe and what their economies can expect in terms of their own recovery. Read more on Glossy

  • 3

    Hoping For a Rebound, China’s Fashion Designers Return to Work

    Fashion production has resumed, and independent designers face new challenges and opportunities. Read more on Vogue Business

  • 4

    K11 Musea Launches Global Fashion Showcase K11 Antonia

    Hong Kong cultural-retail hub K11 Musea’s fashion destination Muse Edition has launched a multi-brand flagship, K11 Antonia. Read more on Inside Retail Asia

  • 5

    In the Face of Lockdown, China’s E-Commerce Giants Deliver

    On Jan. 23, 2020, the Chinese government imposed a full lockdown on the City of Wuhan. Eleven million citizens were placed in quarantine and all major highways were blocked. The lockdown would last for 60 days – a duration no one expected at the time of the announcement. Read more on Harvard Business Review