Daily Brief

October 20, 2020

TODAY’S TOP FIVE CAN’T-MISS STORIES

  • 1

    How Shopping Festivals Shape Retail: Insights from WPP's David Roth

    Shopping festivals have become increasingly important in the retail world in recent years, not only as sales drivers but also for brands to boost consumer awareness and engagement as they pave a path to long-term growth. As we enter into a holiday season brimming with shopping festivals, Alizila sat down with David Roth, chairman of BrandZ and CEO of The Store WPP EMEA and Asia, to learn about this increasingly important retail phenomenon and how brands can best leverage shopping festivals to be more successful. Read more on Alizila

  • 2

    A Millennials Love Affair: China's Second-hand Luxury Goods Market Booms

    China’s love for luxury is spilling over into the once shunned second-hand goods sector, with online stores surfing a wave of pent-up demand from shoppers, led by millennials, who have been forced into belt-tightening by the coronavirus pandemic. Read more on Reuters

  • 3

    Taobao Accelerates Short Video Development

    The lines between e-commerce and content platforms in China are starting to blur and Taobao, the country’s pre-eminent e-commerce platform, sees short videos playing an essential role in driving traffic and strengthening user stickiness; it’s a development that has implications for next month’s Singles Day Read more on WARC

  • 4

    Brands Seek Deeper Integration With China’s Top Reality TV Shows

    It’s no longer enough for sponsors of reality TV shows to simply put their names on sets and on-screen. To stand out from the competition, brands are increasingly seeking new ways to develop collaborative, IP-driven partnerships that can fuse content and commerce. Read more on Content Commerce Insider

  • 5

    Mainland Retail Recovery As Hong Kong, Macau Languish

    Retail sales in China are shown signs of a recovery, reflected by Chow Tai Fook Jewellery (1929), SaSa International (0178) and Anta Sports Products (2020), though the markets in Hong Kong and Macau are still witnessing a contraction. Read more on The Hong Kong Standard