Brand Collaborations
Kiko Kostadinov Makes Moves At Asics, Prada x Adidas Football: Global Collabs Of The Week
When it comes to brand collaboration, the footwear realm reigns supreme for reaping the benefits of long-term partnerships and consequent exposure. And this week, we are looking at prime examples… Read More
Chinese Designers Go Global: What’s Behind The Collab Boom
Chinese fashion designers are finding fame through brand collaborations. Susan Fang and Didu tell Jing Daily how they approach such partnerships. Read More
Gucci Reunites With Marsper, Adidas Goes Local, and Kusikohc’s ENG Installation: China Collabs Of The Week
Virtual characters by Lepop, domestic streetwear pioneers, and art-fashion installations — this week we’re covering a broad range of business strategies in China’s brand collaboration scene. Read More
Hublot’s Coffee Capsule Watch, Jean Paul Gaultier Jelly Shoes, And The North Face Jewelry: Global Collabs Of The Week
Dominating brand collab headlines this week (still) is H&M x Mugler, which saw consumers from London to Beijing queuing outside stores for the drop on May 11. Thanks to the more accessible price points,… Read More
Fendi x Heytea, LePop’s Hot IP, And Li-Ning x Disney: China Collabs Of The Week
From Fendi’s trending bubble tea bonanza to the social media struggles of Li-Ning’s Disney collabs, this week covers the highs and lows of brand alliances. Read More
Erykah Badu x Marni, Gucci x Kendrick Lamar, And Dua Lipa x Versace: Global Collabs Of The Week
This week, we look at celebrity-led collections, from American icon singer-songwriter Erykah Badu's Marni collection, to Dua Lipa x Versace. Read More
Loewe x Paula’s Ibiza, Saks x Jacquemus & More: Global Collabs Of The Week
Sun-soaked Ibizian evenings with Loewe and Le Bambinos on the Riviera herald summer’s pending arrival in this week's collabs. Read More
Battle For Market Share Fuels Chinese Footwear Collab Boom
International footwear brands are turning to collaborations with emerging Chinese labels to win over younger consumers and build positive brand perceptions. Read More
Marni Jam, Corteiz Nikes, Axel Arigato x Mulberry: Global Collabs Of The Week
In this week's collabs, more big brands like Nike and Mulberry are tapping subculture labels for fruitful partnerships. Read More
Cai Xukun And G-Dragon Prove Fan Power and More: China Collabs Of The Week
China’s social media platforms are blowing up for brand collabs like G-Dragon’s new Peaceminusone Nike sneakers and Cai Xukun’s Gentle Monster four-piece eyewear collection this week. Read More
NBA China Is Loving Collabs, But Who’s Wearing Them?
Basketball might be a hit in China, but the cool factor of NBA fashion collaborations in the mainland is nuanced. Jing Daily investigates. Read More
Vivienne Westwood Zippos, Stüssy x Martine Rose, And Pharrell’s LV Tee: Global Collabs Of The Week
A big brand collab week: Vivienne Westwood's TikTok-viral Zippos are back, Pharrell Williams debuts a Louis Vuitton collab, and Martine Rose joins Stüssy. Read More
Ogawa Natsumi Coffee Merch, Sneakers And Doe Shanghai: China Collabs Of The Week
With Chinese consumers venturing outside, and brands leveraging the opportunity, global and local footwear crossovers and coffee culture are hot this week in China’s collaboration scene. Read More
What 2023 Has Taught Us About Chinese Brand Collaboration So Far
Chinese collaborations came in droves in Q1 2023, from McDonald’s and Clot, to Dingyun Zhang x Marni. What can brands learn from these co-branded releases? Read More
Dr Martens x BT21, Prada Coffee, And Palm Angels Barbour Coats: Global Collabs Of The Week
Elevated merchandise is the theme this week, from Dr Martens collaborating with BTS line BT21 to Prada hosting a Caffè at London's Harrods. Read More
