"Forever Memories" Series Created By Italian Designers Anzelmo And Bruni#
We've looked before at Chow Tai Fook, the Hong Kong-based jeweler that is widely considered one of China's first high-end brands, before, listing it among the home-grown Chinese luxury brands that may have a chance in the global marketplace. Established in 1929, Chow Tai Fook has seen a windfall in the 30 years since mainland China opened up for business, and now operates more than 150 outlets in the mainland in addition to locations in Macau, Taiwan and Malaysia.
This week, Chow Tai Fook unveiled its "Forever Memories" series of collectible pens which, despite the mythical animals and 24-carat gold accents that scream "China," were actually designed by Italian jewelers Anzelmo and Bruni, bringing together Italian craftsmanship and Chinese design elements. This collection follows in the footsteps of Chow Tai Fook's "Shining Moments" series -- released earlier this year -- in combining Chinese and European design, but with a decidedly upmarket spin.
According to Chinese-language sources, the "Forever Memories" series includes three collections, all of which feature silver, 18K white gold and 24K gold accents and 18K German gold nibs. Each pen collection incorporates animals that feature heavily in Chinese culture and mythology: the crane, the tiger and the dragon.
No word yet on pricing or availability.