Chinese Models Emerge As Growing Force In Global Ad Campaigns

The rise of Chinese models has been a hot topic of conversation after Forbes revealed last week that supermodel Liu Wen is the first Chinese model to make its highest-paid list. So where are they making their money? In addition to runway shows and editorial appearances, more and more fashion, beauty, and retail brands have been enlisting them for worldwide ad campaigns. Look below to find some of the biggest Fall/Winter campaigns of the year featuring Chinese faces. Featured models include not only Liu Wen, but other top names such as Fei Fei Sun, Ming Xi, and Sui He. Unsurprisingly, Liu Wen is in the majority of the ads—she is the top earner, after all.

Fei Fei Sun for Prada F/W 2013


 Liu Wen for ck Calvin Klein F/W 2013


Fei Fei Sun for ck One Color Cosmetics F/W 2013


Liu Wen for Estée Lauder F/W 2013


Ming Xi, Liu Wen, and Zhao Lei for Lane Crawford F/W 2013

Ming Xi_1

Liu Wen

Zhao Lei

Sui He for Shiseido F/W 2013


Liu Wen for Roberto Cavalli F/W 2013


Liu Wen for JCrew Fall 2013

Liu Wen for J. Crew Fall 2013-005

Liu Wen for Tory Burch Fall 2013

Ming Xi and Tian Yi for Dsquared2 F/W 2013


Liu Dan for Guess F/W 2013