Imported Luxury Brands Still Dominate, Though Home-Grown Luxury Is On The Rise#
Earlier this month, we ran an interview with Zhang Zhifeng, the founder and chief designer of the domestic Chinese luxury brand NE-TIGER, in which Zhang pointed out the fact that Chinese brands are at a distinct disadvantage in their own market. By simply imitating the strategies -- and style -- of western high-end brands, Zhang said, Chinese brands risk being seen as inferior by fickle consumers. Only by incorporating distinctively Chinese elements that draw on the country's long history and unique culture can home-grown luxury brands appeal to luxury consumers both at home and abroad.
This week, China's Tantao News gives a good overview of recent developments in the Chinese luxury industry, and mentions recent remarks by Zhang Zhifeng and others on possible strategies for future growth among domestic Chinese luxury brands: