A roundup of recent and ongoing campaigns in China through December 15, featuring TAG Heuer, Infiniti, Tissot, Audi, and Olay.#
Olay#
American skincare company Olay launched a campaign titled “Travel with Olay, Shine in Paris” (Chinese: 笑耀巴黎 Olay同行) to celebrate the Spring/Summer 2014 Paris Fashion Week. The company invites its fans to monitor Fashion Week on Olay’s Weibo page (@Olay) with Miss Olay, actress Gao Yuanyuan, and refer or comment on posts related to the event. Miss Olay will select 33 fans and award gifts.
Audi#
In celebration of China’s Golden Week, leading German auto manufacturer Audi has launched campaign titled “Audi’s Destinations” (Chinese: 奥迪目的地) on Weibo. Now through October 10, Audi’s followers on Weibo are asked to write a post on the reason they choose their holiday travel destinations and the Audi model they are driving, along with photos from their trips with the hashtag “#Audi’s Destinations#” and the handle “@一汽-大众奥迪” for a chance to win a limited-edition Audi tent.
TAG Heuer#
Luxury Swiss watch company TAG Heuer has launched a campaign titled “My TAG Heuer My Time” on WeChat and Weibo, engaging users on both platforms. Now through December 15, participants can upload a picture of their TAG Heuer watch and share “their stories of TAG Heuer”; all posts will be published on the brand’s Weikan account (Chinese: 微刊; Weikan is a micro-magazine on Weibo) and voted on by Weibo users. Top participants will win a Calibre 6 automatic watch and other prizes.
Tissot#
Coincidentally, luxury Swiss watchmaker Tissot has also launched a contest on Weibo, titled “Listen to the Stories of Tissot” (Chinese: 听天梭说故事). In this campaign, which runs through October 31, the brand invites its fans to share their “stories of time”. The winner of the best story will win a Tissot watch, and the story may be incorporated into a radio drama.
Infiniti#
Following the just-ended Mid-Autumn Festival campaign, Infiniti—luxury vehicle division of Japanese auto manufacturer Nissan—has launched a new campaign on Weibo to celebrate Golden Week and to promote its JX35 seven-passenger luxury SUV. Now through October 8, those who follow Infiniti (@英菲尼迪中国) and Weibo pages of its three affiliate partners Jack Wolfskin(@JACKWOLFSKIN官方微博), Dell (@戴尔中国), and Canon (@Canon佳能), and share “what they plan to pack for their family” with hashtag “#Take My Family on a Road Trip#” (Chinese: 带着家人去旅行) will have a chance to win gifts from the four brands.
