China: The Biggest Opportunity For Luxury Brands In A Generation (Video)

Scott Galloway Discusses Opportunities In China For Digitally-Savvy Brands

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Jing Daily recently covered the new “Digital IQ Index” compiled by the L2 Think Tank, which ranked the digital savvy of 100 prestige and luxury brands with operations in China. Though the report found that most major luxury brands are failing to connect digitally with Chinese consumers, it noted that significant opportunities to capitalize on the digital savvy of young Chinese consumers are there for the taking for companies that take the time to understand the online habits and preferences of these potential customers.

Last week, L2 founder and New York University professor Scott Galloway spoke to Bloomberg News about his team’s findings and the future of e-commerce in China. Definitely worth a watch.

China: The Biggest Opportunity for Prestige & Luxury Brands in a Generation from L2 Think Tank on Vimeo.

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