I.T.-owned b+ab Launched In Hong Kong In 1995
Fresh off of its recent collaborations with Disney and the Hong Kong model and actress Angelababy (Angela Yeung Wing), the Hong Kong-based womenswear brand b+ab, owned by local fashion superpower I.T., recently launched its newest design partnership with the Swedish fashion and jeans brand Cheap Monday. For the “b+ab x Cheap Monday” series, each brand infuses distinctive elements into four sets of collaborative bags, jeans and t-shirts.
Founded in Hong Kong in 1995, b+ab is known for womenswear collections aimed at the “masstige” fashion segment. Mostly inspired by Japanese youth style, b+ab generally attracts a younger crowd than I.T. brands like Venilla Suite. Founded in Sweden in 2000, Cheap Monday has built a strong global following from its notoriously tight-fitting, reasonably priced skinny jeans. For their partnership, Cheap Monday’s traditionally monochrome colors like black, white and gray collide with the lively hot pinks, bright blues and crimson hues for which b+ab is known.
In addition to clashing color motifs, the t-shirts, jeans and bags included in the b+ab x Cheap Monday collaboration feature Cheap Monday’s signature smiling skull as well as b+ab’s one-eared cartoon rabbit.
The b+ab x Cheap Monday collection is available now at all b+ab boutiques in Hong Kong and mainland China.