Headline From China

Consumers are growing sick and tired of fake influencer marketing content on social media sites, an op-ed by Jiemian states. Read More

To celebrate Chinese Valentine's Day, French luxury label Christian Dior opened an official account on Douyin, the country's viral short video platform. Read More

Condé Nast China denied the rumor that Vogue China's editor-in-chief Angelica Cheung is on her way out, and more. Read More

French luxury powerhouse Hermès believes the ongoing trade war between the United States and China won't have an immediate impact on its business. Read More

French luxury giant Chanel became the latest high-end brand to set up a presence on Douyin, the trendiest, millennial-focused short video social site in China. Read More

Italian luxury brand Gucci was the second big name to lower its retail prices in China this week, in response to recent tax cuts by the Chinese government. Read More

LVMH-owned luxury luggage label Rimowa is planning to regain the control of its distribution rights in China's first-tier cities. Read More

A Chinese celebrity's endorsement post on Valentino was marked as a spam by Weibo, a major marketing and branding platform for luxury brands in China. Read More

The competition hots up for top tech companies, namely Alibaba, JD.com, and Tencent, ahead of China's mid-year shopping festival. Read More

Chinese consumers felt deeply surprised, and to some extent, shocked, when Louis Vuitton reportedly hired a Brazilian Shaman to ensure the weather conditions were good to show its 2019 Cruise collection. Read More