Travel Tech & Social Media

On March 19, the Catalan Tourist Board and La Roca Village co-announced the launch of a Mandarin-language app to guide Chinese tourists through Barcelona. Read More

Here is how Lancôme, Tissot, and King Power have utilized WeChat Moments ads to capture the attention of Chinese travelers before they even depart China. Read More

Japanese duty-free retailer Laox will now allow Chinese tourists to make tax-free purchases online for in-store pickup in Japan. Read More

We interviewed 3 tourism professionals to understand how to stand out and avoid making major blunders with Chinese luxury tourists. Read More

Chinese mobile payment data from the recent Lunar New Year revealed emerging trends that businesses abroad need to watch. Read More

2018 saw intense change in cross-border China retail. Here's what to expect from Chinese outbound travel shopping habits in 2019. Read More

Many have sought to diversify their offerings with technology (e.g., WeChat mini-program, VR) innovation and customizable trips. Read More

Researchers and trend watchers have noticed a shift in luxury shopping behaviors and attitude, especially among a younger demographic who may not be quite as willing to splash their cash on high-end products as they once were thought to be. Read More

Real-time one-on-one WeChat customer service for 10 luxury brands that ranked top on digital fluency is not provided, based on our research. Read More

Weibo, Little Red Book and Douyin beat WeChat among travel influencers for their massive visual and searchable user-generated content. Read More