The Future of Luxury
The New Digital Playbook For Luxury In 2021
COVID-19 brought dramatic losses to the luxury market, hastening a massive digital shift. But many brands are still unprepared for today’s digital reality. Read More
Why Is It So Hard To Create A Luxury Experience?
Luxury brands must understand that customers expect a distinct, luxurious experience when visiting their stores — but also when visiting them online. Read More
Are You Prepared For The New Luxury Trends Of 2021?
Leading new market changes is the key to luxury brand survival. As such, here are the important luxury trends to watch for in 2021. Read More
Radical Customer-Centricity Will Be Critical For Luxury Brands In 2021
For luxury brands, just providing excellent service is not enough anymore. Today, they must turn their service experiences into competitive advantages. Read More
The 3 Essential Luxury Strategies For 2021
2021 will be a critical year for luxury, and brands that aren’t preparing for a shift towards Gen-Z preferences will risk losing long-term relevancy. Read More
Why Luxury Prices Start With Branded Experiences
In luxury, people will pay to the point of perceived value. Therefore, brands need to work on significantly extending their perceived value. Read More
Why Now Is The Best Time To Rethink Your Luxury Strategy
Practically all luxury sectors have been impacted by COVID-19, but its eventual rebound will be driven by the few brands that do their homework. Read More
Luxury Brands That Don’t Show Their Customers Love Are Doomed
Why is luxury similar to love? What a luxury brand needs to establish, ideally, is a nurturing and lifelong relationship with a customer. Read More
How Gen Z And Millennial Needs Have Radically Changed Post-COVID-19
Millennial and Gen-Z consumers are more health-focused and want an improved quality of life post-COVID-19, and luxury brands must appeal to these urges. Read More
In A Digital World, First Impressions Can Make Or Break A Luxury Brand
If a luxury brand makes a poor impression upon first sight, it might never convince a customer to buy what it is selling. Read More
