The Future of Luxury
The Return of Luxury Travel Is Boosting Innovation
The death of the office is creating a generation of digital nomads. From zoom backdrops to curated immersion, it’s a chance for luxury to innovate. Read More
Gucci x Oura Opens a New Chapter in Luxury
Luxury brands don’t understand tech, and tech brands don’t understand luxury. But Gucci’s new collab with Oura shows what can be achieved when they start speaking the same language. Read More
Why Digital Is the New Savoir Faire in Luxury
Without digital savoir faire, brands have little chance to connect with consumers who maneuver at ease in a digital reality. Read More
Luxury Brands Feel the Challenge to Master Web3
The challenge most brands face is not having clarity on what characteristics build competitive advantage in Web3 — and what it takes to win. Read More
Gucci Puts Other Luxury Brands on Notice by Accepting Crypto
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy? Read More
Why Luxury Brands Must Be Strategic With NFTs in the Metaverse
The metaverse offers luxury brands exciting opportunities. It’s critical, however, to be extremely strategic and play to win, especially with NFTs. Read More
Why Peloton and Netflix Have Only Themselves to Blame
Two companies that were once the darlings of Wall Street have turned into a disaster for investors. Luxury brands should take note. Read More
Why Do Luxury Brands Misunderstand Gen Z in China?
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Read More
Why Wrong Pricing and Promotions Destroy Luxury
Wrong pricing and promotions are the most certain way to destroy a luxury brand. Yet, many brands resort to short-term sales spikes. Why? Read More
Why NFTs Are the Next Mega Segment in Luxury
The emerging NFT sector has particularities that make it likely to become the next mega luxury segment. Given this, storytelling is the name of the game. Read More
