The Future of Luxury
Burberry’s Ban Shows How Global Luxury Has Changed
Burberry’s removal from the popular Chinese video game Honor of Kings proves that Western brands still have much to learn about international audiences. Read More
What Brands Can Learn From Bottega Veneta’s Reinvention
In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen-Z shoppers. Did it work? Read More
What Luxury Brands Can Learn from Hermès About Pricing
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Read More
Why No Other Luxury Company Compares To LVMH
Even though most key European markets are still in lockdown, LVMH just became Europe’s most valuable company. Daniel Langer explains how it happened. Read More
Luxury Is A New Game. These Are The New Rules
The pandemic has reshuffled the luxury industry's deck. But brands that hope the game will return to "normal” are in for a rude awakening. Read More
Does Gucci Need a Reset?
Gucci’s 2020 financial performance was disappointing, with some critics suggesting that the brand needs a dramatic reset. But that’s far from the case. Read More
Why Your Luxury Brand Will Fail Without Gen-Z Customers
Many brands believe that Gen Zers aren’t luxury customers. Yet, they will be the world’s luxury buying leaders by 2030, so understanding them is crucial. Read More
China’s Luxury Market Will Only Get Trickier In 2021
China was a bright spot for luxury brands in 2020. But don’t expect the same stratospheric market growth in China this year. Read More
Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands
Many luxury brands are reluctant to shift their focus to Generation Z. But underestimating the importance of young consumers can put their future in peril. Read More
Why Luxury Brands Must Radically Rethink Sustainability
Younger generations are more concerned with sustainability, and it’s time for luxury to address their needs wholeheartedly. Read More
