The Future of Luxury
Why Peloton and Netflix Have Only Themselves to Blame
Two companies that were once the darlings of Wall Street have turned into a disaster for investors. Luxury brands should take note. Read More
Why Do Luxury Brands Misunderstand Gen Z in China?
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Read More
Why Wrong Pricing and Promotions Destroy Luxury
Wrong pricing and promotions are the most certain way to destroy a luxury brand. Yet, many brands resort to short-term sales spikes. Why? Read More
Why NFTs Are the Next Mega Segment in Luxury
The emerging NFT sector has particularities that make it likely to become the next mega luxury segment. Given this, storytelling is the name of the game. Read More
Is Virgil Abloh’s Nike x Louis Vuitton Sneaker Worth $350,000?
The auctioning of Nike x Louis Vuitton sneaker for over $350,000 surprised us all. But such Added Luxury Value is vital. How can labels better estimate it? Read More
The Metaverse Brings a New Sense of Urgency to Luxury
When the digital transformation happened, luxury brands were slow to embrace the change. Why are they making the same mistake again? Read More
Luxury Experiences Are Redefined in the Metaverse
Given the changing demographics of the global luxury market, brands that want to stay relevant will need to utilize the metaverse — or fade away. Read More
How to Win in the Metaverse When 95% Of Luxury’s Value Is ‘Hidden’
As interest in the metaverse increases, luxury brands will have to adapt their brand stories to reach consumers by promoting the hidden aspects of luxury. Read More
How Lifestyle Changes Affect Luxury Brands
Look at how our lives are changing and impacting the luxury product categories we use — it will tell you the future of luxury. Read More
What Can Luxury Brands Learn About Storytelling From Gucci?
Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again? Read More
