The Future of Luxury
In Luxury, Mindset Is All That Matters
The brand mindset is one of the most fundamental aspects of luxury success. But how can a failing company change theirs? Read More
How to Redefine Luxury for Gen Z
Some brands have successfully disrupted their previous business models to gain traction with Gen Z, while others still struggle. Here’s what they should do. Read More
The 5 Best Luxury Strategies for China in 2022
Luxury brands are more resilient in a crisis, but they must create extreme value. Here are the five ways to do that in 2022. Read More
‘Luxury’ Is in the Product, Right? Wrong
Brands are extremely confident about charging enormous premiums for their products. But if a customer doesn’t feel valued, no luxury is experienced. Read More
Why Paris Will Dominate Luxury in the Chinese Decade
China will soon account for over fifty percent of all luxury purchases, but Paris is still in luxury’s pole position. We explain why. Read More
How Brands Can Avoid the Wrong Celebrity or Influencer in China
These days, China influencers have become a crucial investment. But how can luxury brands keep from picking the wrong one? Read More
Why the Chinese Decade of Luxury Is Just Starting
Does the latest government crackdown in China prove that the country’s luxury bubble is about to burst? Not so fast. Read More
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
K-Pop stars have become the hottest trend in luxury fashion, with the double purpose of winning over Asian customers and Gen Zers. Read More
Lessons From The Most Valuable Luxury Brands In 2021
BrandZ/Kantar just published a list of this year’s most valuable luxury brands, and the leaders share many secrets to selling luxury today. Read More
The New Digital Paradigm For Luxury Brands In China
A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Read More
