The Future of Luxury
Why luxury brands risk irrelevance without Gen Z appeal
If luxury brands are to thrive in the Gen Z era, they must challenge their traditional ways of thinking. Here's where they often miss the mark. Read More
The luxury watch market slows down. Is the bubble bursting?
Demand for secondhand luxury watches is nearing a two-year low. Here's why the luxury watch market may be reaching a critical juncture. Read More
Why luxury brands must empower creative directors with authentic storytelling
Excessive reliance on a single creative director can lead to a stifling of creative diversity and a misalignment with the brand's core positioning. Read More
Redefining luxury hospitality: Why top brands need to shatter the ‘paradise’ promise
While the promise of paradise is alluring, the narrative fails to establish unique cultural capital that is proprietary to an individual hospitality brand. Read More
From glamour to caution: Why investors are retreating from the luxury market
Significant shifts, including changing consumer values and geopolitical uncertainties, are making investors nervous about the luxury industry's future. Read More
5 reasons many Western luxury brands are losing luster with China’s Gen Z
Chinese Gen Z are increasingly changing their purchase preferences from Western to local brands. How can global players secure their place in China's luxury landscape? Read More
From Paris To Tokyo: Unraveling The Tapestry Of Brand Heritage And Identity
While France is the undisputed leader in luxury, Japanese luxury brands hardly emerged beyond a global niche positioning, despite their incredible craftsmanship. Read More
The New Codes of Luxury: 5 Essential Questions For Reinventing Luxury Customer Experience
In a time when consumers are choosing brands that resonate with their own values, what many brands forget is that the overall experience counts. Read More
The Art of Brand Storytelling: Greatness Versus Mediocrity
A great brand story has the power to captivate consumers, ignite a strong emotional reaction, and foster loyalty and advocacy. What is your brand story? Read More
What Is Luxury, Really?
Rather than focusing on price points and status, luxury brand managers should think of luxury as the ability to create extreme value for clients. Read More
