The Future of Luxury
Metaverse and NFT Myopia: 3 Common Mistakes of Luxury Brands
Jumping into the metaverse just for the sake of it is one of the biggest mistakes a luxury group can make. So why are so many doing it? Read More
The New Game of Luxury: Gen Z in China
Although Gen Zers contribute to less than 20 percent of luxury spending worldwide, they are critical in influencing the preferences of older consumers. Read More
China Is Becoming the Biggest Challenge for Luxury Brands
As consumer expectations evolve, brands are feeling the heat. The “all eggs in one basket” strategy that fueled growth in 2021 is now looking precarious. Read More
Goodbye Luxury NFTs as We Know Them
With the rapid commoditization of digitable tokens, it’s simply not enough to hope customers apply value to your offerings. Read More
The Return of Luxury Travel Is Boosting Innovation
The death of the office is creating a generation of digital nomads. From zoom backdrops to curated immersion, it’s a chance for luxury to innovate. Read More
Gucci x Oura Opens a New Chapter in Luxury
Luxury brands don’t understand tech, and tech brands don’t understand luxury. But Gucci’s new collab with Oura shows what can be achieved when they start speaking the same language. Read More
Why Digital Is the New Savoir Faire in Luxury
Without digital savoir faire, brands have little chance to connect with consumers who maneuver at ease in a digital reality. Read More
Luxury Brands Feel the Challenge to Master Web3
The challenge most brands face is not having clarity on what characteristics build competitive advantage in Web3 — and what it takes to win. Read More
Gucci Puts Other Luxury Brands on Notice by Accepting Crypto
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy? Read More
Why Luxury Brands Must Be Strategic With NFTs in the Metaverse
The metaverse offers luxury brands exciting opportunities. It’s critical, however, to be extremely strategic and play to win, especially with NFTs. Read More
