The Future of Luxury
How Gen Z And Millennial Needs Have Radically Changed Post-COVID-19
Millennial and Gen-Z consumers are more health-focused and want an improved quality of life post-COVID-19, and luxury brands must appeal to these urges. Read More
In A Digital World, First Impressions Can Make Or Break A Luxury Brand
If a luxury brand makes a poor impression upon first sight, it might never convince a customer to buy what it is selling. Read More
From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers
From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read More
Why Many Western Luxury Brands Can’t Connect With Chinese Customers
The economic gap between China and the West is dramatically widening, yet most brands still need to master the basics of being successful there. Read More
The One Thing Luxury Brands Must Do In Times Of Uncertainty
In times of uncertainty, consumers focus more on value, but the mistake brands make is confusing value-seeking with wanting better prices. Read More
How Western Luxury Brands Should Handle A 2nd Wave Of COVID-19
This year, many luxury retailers have reported huge foot traffic losses, and with COVID-19 spreading again, brands will see an even more drastic decline. Read More
Why Luxury Brands Are Desperate For Digital Desire
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Read More
Why Luxury Brands Are Failing in China Post-COVID-19
Most luxury brands have faced challenges and disruptions from the ongoing COVID-19 crisis. But, in many cases, most of their problems are homemade. Read More
3 Critical Steps Luxury Brands Must Take To Rebound From COVID-19
COVID-19 has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience. Read More
Luxury Brands Must Avoid This ‘Easy Growth Trap’
Reducing prices is the easiest of all marketing measures and can be done in seconds. But it is a terrible idea, especially in luxury. Read More
