The Future of Luxury
How Lifestyle Changes Affect Luxury Brands
Look at how our lives are changing and impacting the luxury product categories we use — it will tell you the future of luxury. Read More
What Can Luxury Brands Learn About Storytelling From Gucci?
Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again? Read More
How Louis Vuitton, Nike & Sotheby’s Tamed the Metaverse
The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike, and Sotheby’s have this figured out. Read More
What’s Really Behind Meta’s Stock Disaster?
Meta’s disastrous stock plummet was supposedly due to Apple’s heightened privacy standards. But perhaps there’s more to it than that. Read More
When Disruption Collides: Gen Z and the Metaverse
Two major disruptors — Gen Zers and the metaverse — are changing the way luxury brands connect with their customers. That starts with the brand story. Read More
3 Rules for Mastering the Metaverse
If you are still picking out avatars, your luxury brand probably isn’t ready for the metaverse. Make sure to master these three points entering it. Read More
What Luxury Brands Need to Know to Succeed in the New Metaverse
The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Read More
Molekule and Herman Miller: Two Different Lessons About Digital Luxury
Recently, Jing Daily columnist Daniel Langer made two different online luxury purchases. How did they go? Very differently, it seems. Read More
What Luxury Brands Will Need To Know In 2022
The luxury industry is undergoing its biggest disruption ever. That is why analyzing its disrupting forces will be crucial for brands in 2022. Read More
What We Learned About Luxury In 2021, From A(bloh) To (Gen) Z
This year was crucial for the luxury industry, full of change and disruption. Here, I reflect upon luxury’s most critical moments from 2021. Read More
