The Future of Luxury
Why The Principles Of Premium And Luxury Marketing Are Changing
Rather than highlight their brand origin, it's more important for luxury brands to develop full clarity on the specific role they play in their clients' lives. Read More
A Luxury Brand’s Weakness? Getting The Human Connection Right
When a brand is unable to provide a human connection, it does not create extreme value. And without it, there is no desirability, no loyalty, and a limited willingness to… Read More
Why Selling Luxury In China Is More Challenging Than Ever
In China, where brands can be canceled in hours and trends can emerge overnight, real-time digital insights and hyper-precision in messaging are critical. Read More
Why Luxury Brands Need To Create Cultural Capital To Stay Relevant
In the face of fast-changing tech, brands need to create meaningful and relevant connections with consumers. Here’s how they can do it. Read More
What’s Next For Burberry After Daniel Lee’s Strong Debut?
Burberry needs a clear narrative to better connect with younger consumers as it seeks to balance tradition and innovation under a new creative head. Read More
Cultural Capital Is The Key To Louis Vuitton’s Luxury Lead
By naming Pharrell Williams as its new menswear creative director, Louis Vuitton is clearly positioning itself as a cultural entity rather than just a luxury brand. Read More
How To Create Successful Luxury Collaborations
Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Without a story, there is often no value. Read More
Porsche’s NFT Crash: A Warning On FOMO And Digital Asset Pitfalls
Hasty, ill-prepared digital asset launches can cause more harm than good. Here’s how to clear the hurdles and create real value. Read More
Are You Still Selling A Dream? Why Many Luxury Brands Are Lost In The ‘Sea Of Sameness’
Brands that use buzzwords like “selling a dream” rely far too much on design or materials in the hope to differentiate. But only a few truly stand out. Read More
Why Pricing Is The ‘Easy Growth Trap’ In Luxury
A New York Times article “Tesla Cuts Prices Sharply As It Moves To Bolster Demand” explains how price cuts will make more of the company’s electric vehicles eligible for a… Read More
