The Future of Luxury
Why High Prices Don’t Define Luxury for Gen Zers
Most people think of luxury as “expensive.” But the price doesn’t make a product more luxurious to Gen Z. We explain why. Read More
What’s Next for Bottega Veneta?
Bottega Veneta and creative director Daniel Lee surprised the fashion world by ending their collaboration. Here’s what the brand did right and wrong. Read More
Why Luxury Needs to Think Differently About Sustainability to Reach Gen Z
Luxury isn’t about craftsmanship or quality because that is not rare in luxury. Yet, the ability to innovate or inspire is. Read More
Why Consumer Breakups Are Luxury’s Costliest Mistake
After years of loyalty, one bad interaction is enough to cause a terrible brand breakup, so luxury brands must be vigilant about their customer journey. Read More
Luxury Brands: Don’t Worry About China—Worry About Your Game
I understand why the future of China’s meteoric luxury market might look shaky, but China will be fine. Will your brand, though? Read More
Why Digital Reinvention Is Luxury’s Next Big Game Changer
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touchpoints. Read More
In Luxury, Mindset Is All That Matters
The brand mindset is one of the most fundamental aspects of luxury success. But how can a failing company change theirs? Read More
How to Redefine Luxury for Gen Z
Some brands have successfully disrupted their previous business models to gain traction with Gen Z, while others still struggle. Here’s what they should do. Read More
The 5 Best Luxury Strategies for China in 2022
Luxury brands are more resilient in a crisis, but they must create extreme value. Here are the five ways to do that in 2022. Read More
‘Luxury’ Is in the Product, Right? Wrong
Brands are extremely confident about charging enormous premiums for their products. But if a customer doesn’t feel valued, no luxury is experienced. Read More
