The Future of Luxury
Gen Z’s Shift To Digital & Sustainable Luxury Is No Joke
Established luxury brands must not only provide young customers with relevant brand messaging and product categories but also truly sustainable solutions. Read More
Was It A Smart Move For Patek To Kill Its Most Iconic Watch Line?
It is rare for a brand to discontinue its most iconic item. But Patek Philippe did just that, and it was a smart move. Read More
Why Luxury Is Not About Best-In-Class Experiences
If a luxury brand creates category experiences and not branded experiences, it will become predictable and interchangeable. Read More
How Luxury Brands Can Earn Green By Going Green In China
Today, nearly all luxury brands have launched sustainability initiatives. But to succeed, they need to become “Greenovators,” not followers. Read More
What Luxury Brands Can Learn From The CDC’s Trust Issues
The CDC is undermining its brand equity by flip-flopping on mask mandates. What can luxury brands learn from this fiasco? Read More
3 Critical Ways To Jumpstart Your Luxury Brand Post-COVID-19
While the top luxury brands boast the results of their best-in-class pandemic strategies, many others have struggled and may need a jumpstart. Read More
What Luxury Brands Can Learn From Peloton’s Treadmill Crisis
Peloton has become synonymous with connected fitness, but its response to treadmill safety issues has forced customers to break up with the brand. Read More
The Royce x Hermès Collab That’s Steering The Future Of Luxury
Rarely do two highly influential luxury brands unite to create something truly outstanding, but Rolls-Royce and Hermès have done just that. Read More
Hermès Is Proof That Gen Z Is Turbocharging The Luxury Recovery
The most influential luxury brands haven't just returned to form; they're now performing better than ever. How? By connecting with Gen Z. Read More
In Luxury, Finding The Right Price Is Everything
If you manage a luxury brand, the chances are high you’ve had to answer the question: “What is the right price for your brand?” Read More
