The Future of Luxury
Time is running out: ‘Made in Italy’ needs a Gen Z revival
Luxury has long been synonymous with heritage. But for Gen Z, the allure of luxury lies more in the unique and personal experiences relevant in the now. Read More
From love to breakup: Is Delta’s loyalty program transformation a recipe for disaster?
Delta Air Lines sparked outrage aftering announcing a major overhaul of its loyalty program. When clients feel that they are not loved, a breakup is imminent. Read More
Gen Z’s luxury revolution: Adapt now or fade away
Storytelling excellence, superior on-brand experiences, and client-centric adaptability are the keys to tailoring client experiences to Gen Z consumers Read More
Don’t fall behind: Lessons from high jewelry’s new era of storytelling
Luxury brands like Louis Vuitton, Dior, and Gucci are rapidly entering the fine jewelry space. But they'll need more than exquisite designs to be a cut above the rest. Read More
Why Rolex’s Bucherer acquisition will shake up the luxury watch industry
Rolex's purchase of Bucherer sets the stage for a new era in luxury watch retailing. Here's what it could mean for Rolex and its competitors. Read More
Are the most expensive champagnes priced too low? How to supercharge your brand’s desirability
The most expensive luxury items are probably too cheap. With the right story, brands can price as much as 1,000 more than the category average. Read More
From boom to uncertainty: Luxury brands face uphill battle as China’s growth slows
Economic downturns, while challenging, offer brands an opportunity to reflect and reinvent themselves. Here are three strategies for navigating China's tricky terrain. Read More
Ignoring brand storytelling and client education could be costing you millions
When sales teams are not adequately trained on brand storytelling, the customer experience is adversely affected, potentially leading to missed sales. Read More
The Rolex method: Unleashing pricing potential through powerful brand storytelling
Many luxury brands are leaving a significant amount of money on the table because they don't know how to price. Here's how Rolex gets clients to pay its significant premiums. Read More
Can Gucci find its way back to the top?
HSBC has downgraded Kering from “buy” to “hold” as investors question Gucci's future under Sabato De Sarno. What will it take to reignite the brand? Read More
