The Future of Luxury
China Recalibrated: Why Luxury Must Consider Changing Their Global Game
Daniel Langer argues that labels should consider expanding to regions like the Middle East and Africa to achieve a more balanced global revenue structure. Read More
How China’s Gen Z Threatens Luxury As We Know It
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Read More
How Raffles Is Setting A New Standard In Luxury Hospitality
As useful as the "star" system of rating is, it’s fundamentally flawed. In the end, luxury isn’t about real estate or amenities — but the magic of detail. Read More
3 Rules For Luxury In Web3 And The Metaverse
Designed for instant hype rather than long-term value, many metaverse projects are a recipe for disaster. Here are core strategies to make Web3 count. Read More
Why Luxury Brands Need to Take Web3 and the Metaverse Much More Seriously
The changes that Web3 represents are still being misjudged by the majority of luxury players. Labels need to remember exactly what the metaverse is. Read More
Metaverse and NFT Myopia: 3 Common Mistakes of Luxury Brands
Jumping into the metaverse just for the sake of it is one of the biggest mistakes a luxury group can make. So why are so many doing it? Read More
The New Game of Luxury: Gen Z in China
Although Gen Zers contribute to less than 20 percent of luxury spending worldwide, they are critical in influencing the preferences of older consumers. Read More
China Is Becoming the Biggest Challenge for Luxury Brands
As consumer expectations evolve, brands are feeling the heat. The “all eggs in one basket” strategy that fueled growth in 2021 is now looking precarious. Read More
Goodbye Luxury NFTs as We Know Them
With the rapid commoditization of digitable tokens, it’s simply not enough to hope customers apply value to your offerings. Read More
The Return of Luxury Travel Is Boosting Innovation
The death of the office is creating a generation of digital nomads. From zoom backdrops to curated immersion, it’s a chance for luxury to innovate. Read More
