The Future of Luxury
Why Striving For ‘Best In Class’ Service Creates Zero Value For Luxury Brands
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction, Daniel Langer explains. Read More
50% of Luxury Brands Will Disappear By 2030. What Are The Key Risks?
Do you have a true story and clarity about which emotions you evoke in your clients? If not, you could become one of the luxury brands that disappear. Read More
Mark Zuckerberg Is Wrong About Meta. Why Luxury Should Listen
Zuckerberg has initiated the biggest layoff in Meta's history, blaming a slowing demand for digital services. But is this really the root of the problem? Read More
What Would A Recession Mean For Luxury Brands?
At times of crisis, it’s tempting for brands to consider promotions and even price reductions. But this is a recipe for self-destruction. Read More
Why Kayne West’s Self-Destruction Should Scare Luxury Brands
When we see the events around Kayne West, it becomes clear that Gen Z is already the most influential customer group for any luxury brand. Read More
Why ‘Human Upgrading’ Is The Ultimate Luxury
From oxone therapies and oxygen bars to high-end gyms, the ultimate luxury changes the way people feel about themselves and promotes wellness and longevity. Read More
Authenticity, Human-Centricity, And Net-Positivity: Learnings From The First Pepperdine Disruptive Luxury Symposium
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Read More
‘I Am Not Your Server’: Luxury Brands Will Self-Destruct By Alienating Their Best Clients
Since the pandemic many brands have lowered their service standards. There is a tipping point — where customers will simply not accept this anymore. Read More
Will Gen Z Break Up With Your Luxury Brand?
Half of the existing luxury brands today likely won’t survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Read More
Why Failing At Messaging Can Have Fatal Results
Brands that create generic messages cannot reach their full potential in pricing. What should be luxury’s superpower can easily become its kryptonite. Read More
