Social Media

As luxury brands continue and update their WeChat strategies in the new year, how can they ensure their advertising budgets are used effectively? We interviewed several experts to find out. Read More

Luxury brands take advantage of festivities to promote brand awareness and increase online purchases through the social media app WeChat. Read More

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More

Here is how Tencent is vying for the attention of international luxury brands and relying on them to bounce back from the current downward trend. Read More

Here are the top five benefits of WeChat marketing for luxury brands in China. Read More

RED, or Little Red Book aims to shape itself to a “book” where everyone can write and read the world’s best lifestyles at their fingertips. Read More

In its operation in China, Farfetch places a great emphasis on the use of No.1 social media app WeChat, and here is how exactly they do it. Read More

Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More

Panelists at "Cross-Border Retail Growth Powered by Omni-Channel Technology" discussed what brands need to know about partnering with influencers in China. Read More