Social Media

Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials Read More

The hype of Dyson’s new hairstyler, and the following quick turnaround of reviews, speak about Chinese consumers’ changing attitude to influencer marketing. Read More

Here are 5 high-end shopping malls in major international cities that attempted to cash in on traveling Chinese shoppers during the Golden Week holiday. Read More

WeChat Social Commerce Report 2018, released today by Youzan and Newrank, shows some surprising trends. Read More

Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More

They’re an artful group whose alluring travel posts on social media offer aspirational value and are highly persuasive to consumers. Read More

La Mer is now under scrutiny from Chinese netizens thanks to a beauty blogger, who has accused the brand of false advertising of its signature product.   Read More

Dolce & Gabbana ditched models in favor of Chinese celebrities at its Milan fashion show catwalk yesterday - and the net erupted Read More

British high fashion brand Burberry hosted a 24-hour flash sales via WeChat mini-program to test the hotness of Riccardo Tisci’s debut. Read More

Real-time one-on-one WeChat customer service for 10 luxury brands that ranked top on digital fluency is not provided, based on our research. Read More