Social Media

A record number of luxury players have taken to WeChat to offer limited edition sales for this year's Chinese Valentine's Day. Read More

WeChat isn’t the only platform touting these lightweight, native apps. Alipay has been quietly testing its own mini-program service - and they're ready to compete for the attention of brands. Read More

Luxury brands have experimented with mini-programs hoping to insert themselves into the daily lives of consumers, but what’s the next step? Read More

In time for Chinese Valentine’s Day, Burberry becomes the next in a cluster of luxury brands to launch an official WeChat mini-program. Read More

From an omni-channel experience to experimenting with Artificial Intelligence, luxury powerhouse LV is upping its digital strategies. Read More

Here is how German luxury brand MCM created a hyper-targeted WeChat pop-up campaign that has a long-lasting impact with Chinese consumers. Read More

China’s internet industry is one of the most active across the globe and as a new report by Abacus, 500 startups, and South China Morning. Read More

Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More

Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More

Launch of new WePage function for brands (dubbed 'WeChatpedia') takes the mega-app one step closer to a technology takeover in China. Read More