Social Media

Here are the top five benefits of WeChat marketing for luxury brands in China. Read More

RED, or Little Red Book aims to shape itself to a “book” where everyone can write and read the world’s best lifestyles at their fingertips. Read More

In its operation in China, Farfetch places a great emphasis on the use of No.1 social media app WeChat, and here is how exactly they do it. Read More

Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More

Panelists at "Cross-Border Retail Growth Powered by Omni-Channel Technology" discussed what brands need to know about partnering with influencers in China. Read More

Read how luxury brands such as Gucci, Dior, Sergio Rossi applied marketing tactics on their WeChat mini-programs to achieve the word-of-mouth effect. Read More

Douyin influencer Antoine Bunel shares his experience with the platform as well as advice for luxury brands planning to launch campaigns. Read More

Read rates and audience interaction are declining on WeChat, so what can brands do to reach their target potential customers in China? Read More

The Italian high-end department store Rinascente recently added its concierge services via WeChat, boosting average expenditures of customers. Read More

BoF China Summit examined how to forge ahead in a market whose consumers are exhibiting changing mindsets amidst ever-growing spending power. Read More