Social Media
All Atwitter in China: Kim Kardashian Joins Social Media Beauty Site ‘Little Red Book’
Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More
Top 7 Chinese Travel Influencers with Style
They’re an artful group whose alluring travel posts on social media offer aspirational value and are highly persuasive to consumers. Read More
Chinese Beauty Blogger Calls Out La Mer for False Advertising
La Mer is now under scrutiny from Chinese netizens thanks to a beauty blogger, who has accused the brand of false advertising of its signature product. Read More
Dolce & Gabbana Ditches Models, Drafts Chinese Celebs to Walk Milan Runway
Dolce & Gabbana ditched models in favor of Chinese celebrities at its Milan fashion show catwalk yesterday - and the net erupted Read More
Burberry Blitz: For Chinese Buyers WeChat Flash Sale Checks All the Boxes
British high fashion brand Burberry hosted a 24-hour flash sales via WeChat mini-program to test the hotness of Riccardo Tisci’s debut. Read More
Some Luxury Brands’ WeChat Services Aren’t Quite Luxurious
Real-time one-on-one WeChat customer service for 10 luxury brands that ranked top on digital fluency is not provided, based on our research. Read More
The Booming Male KOL Market on Little Red Book
Persuasive tips with direct-buy buttons trigger male consumers to make fast but informed buying decisions on China's social commerce app Redbook. Read More
In China, Luxury Brands Sell the (Virtual) Boyfriend Experience
In China, presenting virtual intimacy in advertising has become increasingly common, as a genre of POV (point of view) marketing. Read More
Introducing Daigou 2.0: Counterfeiters Leverage WeChat to Build up their Fraud Chain
The overseas purchasing business is evolving in a different, darker direction, coined "Daigou 2.0". Read More
How Luxury Brands Can Best Showcase Themselves Through a Chinese Website
Maintaining a well-optimized official Chinese website should still be a key priority for luxury brands to build awareness in the market and boost sales. Read More
