Social Media
Tips for Luxury Brands Trying Out Livestreaming
Because of COVID-19, many brands have hopped onto the latest online trend of livestreaming to sell merchandise. Here, some tips on how to do it properly. Read More
Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
How WeChat is Losing the War for Users Attention
Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Read More
WeChat Channels: Will the New Feature Disrupt Short-Video Incumbents?
WeChat Channels gives users a feature to create sub-one-minute videos or photos with a short blurb and distribute to the public. Read More
Key Takeaways from BCG x Tencent 2020 China Social Retail Playbook
The BCG and Tencent’s recently published whitepaper, “2020 China Social Retail Playbook,” reveals the increasing popularity for Social Retail in China. Read More
Why Big Monster Holds The Key to Chinese Gen-Z Sneaker Fans
In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More
China’s Most Controversial Luxury Incidents in 2019
Jing Daily’s selection of the top 5 China luxury controversies in 2019, from Burberry’s Chinese New Year campaign to Versace and Coach's geography missteps. Read More
Livestream Goldmine: Kim Kardashian Meets Chinese Top Livestreamer Viya
All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More
Which Platform Will Be China’s YouTube for Vloggers?
While major players such as Tik Tok are already carving up the short video streaming space, the battle for China’s vloggers is still heated. Read More
Is WeChat’s Growth Over?
A recent report by QuestMobile indicates that the time spent on the WeChat App dropped by 8.6% between December 2018 and June 2019. Read More
