Social Media

Douyin, a hip short video app that is keenly sought after by young social media users in China, has hit the radar of luxury marketers. Read More

WeChat enables travel retail players to reach Chinese outbound tourists with many features that make it a powerful marketing platform. Read More

The “brand partner platform” is a small step for Little Red Book, but a big step toward regulating the exploding influencer economy. Read More

Here’s a sophisticated look at what premium brands need to supercharge their marketing strategies in 2019. Read More

Jing Daily caught up with a trio of marketing experts to seek strategies on how luxury brands should target Chinese consumers in 2019. Read More

As the Chinese government has released new regulations on censoring online video content, luxury brands may need to alter their campaigns in China. Read More

Online shopping may be changing the physical retail landscape, but one part of the industry seems to remain resilient – outlet malls. Read More

As China’s booming short video services are starting to take user attention away from WeChat, “WeChat Story” is Tencent's latest attempt at keeping users in the fold, but will it become as successful as Instagram Stories? Read More

Video streaming site Bilibili teamed up with Alibaba’s online marketplace Taobao, seeking to monopolize on the content-driven e-commerce. Read More

China's popular social commerce app Little Red Book unveiled a platform to directly connect brands and influencers to form partnerships. Read More