Social Media

The luxury powerhouse Louis Vuitton has built up strategic WeChat Mini Programs to interact with the local consumers on a one-on-one basis. Read More

In April, WeChat launched a new feature called “Good Product Circle”, which looks like an effort to strengthen its social commerce capabilities. Read More

Children’s Day may be less known in the West, but it's a popular one in China. Read below to find out how Burberry, MCM, and Montblanc celebrated the holiday. Read More

Here is how Hermès utilizing WeChat to not only reach their Chinese consumers, but also to strengthen the prestige and exclusivity of their offerings. Read More

Louis Vuitton debuted on Little Red Book earlier this month, becoming the first luxury brand to launch a page on this popular social shopping platform. Read More

For this year’s Met Gala, the Met harnessed the power of the Chinese video-sharing app Douyin to the tune of 170 million views in 48 hours. Read More

Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More

The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More

Advertising spent on Mini Program is projected to reach about $22 billion by 2022, according to Aladdin, a leading WeChat Mini Program analytics tool. Read More

Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More