Social Media
WeChat Links E-commerce Capability with Moment Ads
On August 4, WeChat quietly added one more function to its Moment Ads, linking its e-commerce function, according to Chinese tech media Ebrun. Read More
Targeting China’s Generation Z? The Cool Kids are on Bilibili
For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More
MCM’s Immersive Pop-up Playground Lands in Shanghai
To celebrate the latest AW19 collection, and as part of Tmall's Super Brand Day initiative, MCM built a playground in Shanghai. Read More
The Latest Enemy of Brands in China? Fake Followers
Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More
Little Red Book Suspended from Android Store
Jing Daily looks into what’s behind the much-hyped social commerce platform Little Red Book’s reported suspension from the Android store. Read More
Hermès Reveals Behind-the-Scenes to Its Craftsmanship via WeChat
On July 19, Hermès debuted a WeChat Mini Program, driving visitors to an in-person workshop in Xiamen to learn about their craftsmanship. Read More
Is CHAO the Xiaohongshu for Men?
Launched in early 2019 by question-and-answer platform Zhihu, CHAO is staking out a claim to be the “Xiaohongshu for men.” Read More
Brands Must Deal with Counterfeits on Social Commerce—Here’s How
The threat to brands’ profits and reputations because of counterfeits on social shopping apps such as Little Red Book, WeChat, and Taobao is real. Read More
Celine Builds a Mini-Site via WeChat Mini Program
After opening a WeChat account about two years ago, Celine finally launched its first-ever WeChat Mini-Program on July 8. Read More
Try Now Buy Now: Armani Beauty Debuts Very First WeChat AR Mini Program
The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat. Read More
