Social Media

Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

Here is how Lancôme, Tissot, and King Power have utilized WeChat Moments ads to capture the attention of Chinese travelers before they even depart China. Read More

Every month, Burberry is scheduled to drop an item, which begs the question: how much excitement can this sales model consistently generate? Read More

Jing Daily spoke with Chinese social media influencer Anny Lou to find out what's going on with marketing on platforms like Douyin and Little Red Book. Read More

Dr. Daniel Langer shared a recent project, which his team used the AI technologies to solve the in-store "youth traffic" problem of a luxury client. Read More

Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More

We interviewed 3 WeChat users – a fashion blogger, a consumer trend writer, and a tech expert – about how they spend their time on the super-app. Read More

Hermès' record store pop-up traveled to multiple cities worldwide; what’s unique about the Beijing event is how the brand used WeChat to spread the word. Read More

Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More

Vipshop has managed to increase its user growth at a time when the vast majority of e-commerce sites are struggling to reach new users. Read More