Social Media
How Chinese Tech Builds Trust: A CCI Series
The first installment of Content Commerce Insider’s new series demystifies the fundamentals that drive Chinese e-commerce. Read More
Gleaning Three PR Lessons From TikTok’s Global Meltdown
With the help of various experts in the field, Jing Daily takes a look at the public relations pitfalls TikTok could have avoided. Read More
Bilibili Wants to Help Brands “Sparkle” With Content
The trendy video platform Bilibili is opening up its Sparkle service to help match brands with its popular creators (aka Uploaders). Read More
App Watch: Can Kuaishou Help Luxury Reach China’s Mass Audience?
Kuaishou, the short-video platform, may not be originally designed for luxury brands. Will that change as the app reaches 300 million viewers? Read More
Why Is TikTok Cutting Ties With 150,000 Hong Kong Users?
TikTok decided to pull out of the Hong Kong market following the imposition of China's new national security law, but was this the right decision? Read More
WeChat’s Change Of Mind: Why Did It Add “Like” Back?
It took almost a year, but by bringing back the “Like” button, WeChat now finds it more worthy to go with the flow than create its own rules. Read More
Weibo Turbocharges Its KOC Network For Beauty Brands
Weibo has started to recruit new key opinion consumers (KOC) for beauty brands. Will this new marketing approach pay off for both sides? Read More
Luxury Brands’ Secret Weapon In China? Social Listening
Jing Daily spoke with luxury brands and agencies about how they’ve utilized social listening to make advanced moves in an unpredictable China market. Read More
WeChat Makes A Grab at China’s MCN Industry
WeChat might be going after the financial gain of working with Multi-Channel Network agencies, but what about the liabilities that come with this industry? Read More
Tips for Luxury Brands Trying Out Livestreaming
Because of COVID-19, many brands have hopped onto the latest online trend of livestreaming to sell merchandise. Here, some tips on how to do it properly. Read More
