Social Media
How Chinese Tech Builds Trust: A CCI Series
The first installment of Content Commerce Insider’s new series demystifies the fundamentals that drive Chinese e-commerce. Read MoreGleaning Three PR Lessons From TikTok’s Global Meltdown
With the help of various experts in the field, Jing Daily takes a look at the public relations pitfalls TikTok could have avoided. Read MoreBilibili Wants to Help Brands “Sparkle” With Content
The trendy video platform Bilibili is opening up its Sparkle service to help match brands with its popular creators (aka Uploaders). Read MoreApp Watch: Can Kuaishou Help Luxury Reach China’s Mass Audience?
Kuaishou, the short-video platform, may not be originally designed for luxury brands. Will that change as the app reaches 300 million viewers? Read MoreWhy Is TikTok Cutting Ties With 150,000 Hong Kong Users?
TikTok decided to pull out of the Hong Kong market following the imposition of China's new national security law, but was this the right decision? Read MoreWeChat’s Change Of Mind: Why Did It Add “Like” Back?
It took almost a year, but by bringing back the “Like” button, WeChat now finds it more worthy to go with the flow than create its own rules. Read MoreWeibo Turbocharges Its KOC Network For Beauty Brands
Weibo has started to recruit new key opinion consumers (KOC) for beauty brands. Will this new marketing approach pay off for both sides? Read MoreLuxury Brands’ Secret Weapon In China? Social Listening
Jing Daily spoke with luxury brands and agencies about how they’ve utilized social listening to make advanced moves in an unpredictable China market. Read MoreWeChat Makes A Grab at China’s MCN Industry
WeChat might be going after the financial gain of working with Multi-Channel Network agencies, but what about the liabilities that come with this industry? Read MoreTips for Luxury Brands Trying Out Livestreaming
Because of COVID-19, many brands have hopped onto the latest online trend of livestreaming to sell merchandise. Here, some tips on how to do it properly. Read More