Social Media

As the Chinese government has released new regulations on censoring online video content, luxury brands may need to alter their campaigns in China. Read More

Online shopping may be changing the physical retail landscape, but one part of the industry seems to remain resilient – outlet malls. Read More

As China’s booming short video services are starting to take user attention away from WeChat, “WeChat Story” is Tencent's latest attempt at keeping users in the fold, but will it become as successful as Instagram Stories? Read More

Video streaming site Bilibili teamed up with Alibaba’s online marketplace Taobao, seeking to monopolize on the content-driven e-commerce. Read More

China's popular social commerce app Little Red Book unveiled a platform to directly connect brands and influencers to form partnerships. Read More

As luxury brands continue and update their WeChat strategies in the new year, how can they ensure their advertising budgets are used effectively? We interviewed several experts to find out. Read More

Luxury brands take advantage of festivities to promote brand awareness and increase online purchases through the social media app WeChat. Read More

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More

Here is how Tencent is vying for the attention of international luxury brands and relying on them to bounce back from the current downward trend. Read More