Social Media

Cruise show has evolved into a competitive sport for fashion brands to present over-the-top experiences, commercially-accessible pieces in exotic locations. Read More

Tencent opened up livestreaming on WeChat in early March, and has seen impressive sales results, we discuss the pros and cons for luxury brands to enter. Read More

Geotagged content is set to be one of the defining trends for location marketing in the coming years. Here is what luxury brands need to know. Read More

WeChat Mini Programs are becoming the gold standard for luxury brands' event in China. Here is how you can use WeChat before, during, and after the event. Read More

When it comes to marketing to Chinese luxury consumers, could Instagram influencers give Weibo KOLs a run for their money? Read More

Among all luxury brands with a WeChat presence, Lancôme, Cartier, and Van Cleef’s WeChat Moments ads were top rated in the Q1 2019 ranking. Read More

Here's what brands can learn about marketing on China's fast-growing app, Douyin, thanks to user information collected by CAAS Data. Read More

Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More

A disruptor in the retail space, Korean sunglasses company Gentle Monster announced the opening of their Shanghai store via WeChat last week. Read More

The latest report from Quest Mobile shows habits vary significantly among different WeChat user demographics – gender, age, and location. Read More