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Social Media

  • The Wang Han Scandal Delivers Another Blow To Celebrity Livestreaming

    Jennifer Zhuang  |   Share
    Chinese TV host Wang Han stirred controversy recently after receiving a $15,000 fee to host a livestream where most of the sales were returned. Read More
  • CCI Take: Content-Commerce Could Help Secondhand Luxury Gain Critical Mass in China

    Avery Booker  |   Share
    In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever. Read More
  • Taking Advantage of Multi-level Marketing MLM in China

    Jessica Rapp  |   Share
    Multi-level marketing, or MLM for short, is growing in popularity in China. But it’s also a tightly regulated space, so how do brands take advantage of it? Read More
  • Three Trends In Young Consumer Spending In China from Euromonitor

    Yaling Jiang  |   Share
    As China’s economy continues to rebound in the third quarter, all eyes have turned to consumer spending. But where and how are they buying? Read More
  • Why Most Foreign Brands Become Popular in China Because of Influencers

    Ker Zheng  |   Share
    Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More
  • Louis Vuitton, Prada, and Loewe: Three Brands, Three China Content Strategies

    Avery Booker  |   Share
    Before, brands were under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal. Read More
  • Key Takeaways From 2020 BCG x Tencent Digital Luxury Report

    Chenyue Fu  |   Share
    On September 22, Boston Consulting Group joined hands with Tencent Marketing Insight to release the 2020 BCG x Tencent Digital Luxury Report. Read More
  • Navigating Fake Livestream Traffic in China: A Guide For Brands

    Yaling Jiang  |   Share
    From viewership numbers for livestreaming sessions and followers number to sales numbers that result from a session, everything in livestreaming can be faked. Read More
  • Coach’s New Campaign Flopped With Ambassador Jeremy Lin

    Chenyue Fu  |   Share
    Coach debuted its spring 2021 presentation by inviting basketball player Jeremy Lin as ambassador. The Ad was criticized "Tasteless" by Chinese Netizen. Read More
  • How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands

    Tanya Van Gastel  |   Share
    Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share values, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 01/19/2021

Index LevelDaily Change% Change
302.720.300.1
View Index

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