Social Media
The Wang Han Scandal Delivers Another Blow To Celebrity Livestreaming
Chinese TV host Wang Han stirred controversy recently after receiving a $15,000 fee to host a livestream where most of the sales were returned. Read More
CCI Take: Content-Commerce Could Help Secondhand Luxury Gain Critical Mass in China
In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever. Read More
Taking Advantage of Multi-level Marketing MLM in China
Multi-level marketing, or MLM for short, is growing in popularity in China. But it’s also a tightly regulated space, so how do brands take advantage of it? Read More
Three Trends In Young Consumer Spending In China from Euromonitor
As China’s economy continues to rebound in the third quarter, all eyes have turned to consumer spending. But where and how are they buying? Read More
Why Most Foreign Brands Become Popular in China Because of Influencers
Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More
Louis Vuitton, Prada, and Loewe: Three Brands, Three China Content Strategies
Before, brands were under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal. Read More
Key Takeaways From 2020 BCG x Tencent Digital Luxury Report
On September 22, Boston Consulting Group joined hands with Tencent Marketing Insight to release the 2020 BCG x Tencent Digital Luxury Report. Read More
Navigating Fake Livestream Traffic in China: A Guide For Brands
From viewership numbers for livestreaming sessions and followers number to sales numbers that result from a session, everything in livestreaming can be faked. Read More
Coach’s New Campaign Flopped With Ambassador Jeremy Lin
Coach debuted its spring 2021 presentation by inviting basketball player Jeremy Lin as ambassador. The Ad was criticized "Tasteless" by Chinese Netizen. Read More
How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands
Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
