Social Media
How Luxury Brands Can Unlock the Power of User-Generated Content
We interviewed three experts in the UGC field who provide suggestions on how brands can take advantage of the growing desire of Chinese consumers to share content. Read More
Social Media Unavoidable for Chinese Mobile Commerce
By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands. Read More
These WeChat Campaigns Won Over Chinese Luxury Tourists During China’s ‘Super’ Golden Week
China had an eight-day Golden Week holiday this year, which, for luxury brands, represents a key opportunity to capture the attention of Chinese travelers. Read More
Does Dior Have an Identity Crisis in China?
What's behind Dior's controversial brand ambassadors in China is its desperation of reaching a millennial audience who is different from its traditional consumers. Read More
KOL Marketing in China: Why It Works and How To Do It Right
Here is what luxury brands need to know about doing KOL marketing in China, including why it works and how to do it right. Read More
How Estée Lauder Is Making Its Global Brand Locally Relevant in China
Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region. Read More
The Top 6 Misconceptions Luxury Brands Have About WeChat
Here are the top misconceptions that luxury brands have about WeChat as relayed to us by several industry experts who help brands with their WeChat strategies. Read More
Condé Nast Shutters ‘Self’ China Print Magazine, Editor-in-Chief Resigns
Condé Nast-owned Chinese magazine 'Self' buckled under the pressures of the digital landscape closing its print presence and moving exclusively to WeChat. Read More
WeChat Launches Ad Bidding for ‘Mini Programs Nearby,’ But Will It Be Profitable for Luxury Brands?
WeChat has begun offering brands an ad bidding feature on its mini program app, but will the ads boost sales for luxury brands when mini program itself has yet to catch on? Read More
Dior Debuts Weibo Story, Stays in Lead With Chinese Millennials
French fashion house Dior has become the first luxury label in China to use the Weibo Story, a social media feature popular with millennials. Read More
