Social Media

Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Read More

WeChat Channels gives users a feature to create sub-one-minute videos or photos with a short blurb and distribute to the public. Read More

The BCG and Tencent’s recently published whitepaper, “2020 China Social Retail Playbook,” reveals the increasing popularity for Social Retail in China. Read More

In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More

Jing Daily’s selection of the top 5 China luxury controversies in 2019, from Burberry’s Chinese New Year campaign to Versace and Coach's geography missteps. Read More

All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More

While major players such as Tik Tok are already carving up the short video streaming space, the battle for China’s vloggers is still heated. Read More

A recent report by QuestMobile indicates that the time spent on the WeChat App dropped by 8.6% between December 2018 and June 2019. Read More

For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More

Having a WeChat Official Account is a must-have for any brand in China and growing the comments section to interact with readers is a must. Here’s how: Read More