Social Media

French luxury powerhouse Louis Vuitton became the latest megabrand to “drop” on WeChat, unveiling its newest sneaker collection to Chinese consumers. Read More

A new report published by Tencent and research agency Kueclub offered five insights into WeChat mini-program marketing in 2019. Read More

Selfridges & Co. created a winning digital campaign, with a lifestyle-driven focus that resonated with the younger Chinese audiences. Read More

Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More

The sale didn’t seem to excite Chinese consumers, many of whom still find it necessary to remind the public about the discrimination episode last April. Read More

Douyin, a hip short video app that is keenly sought after by young social media users in China, has hit the radar of luxury marketers. Read More

WeChat enables travel retail players to reach Chinese outbound tourists with many features that make it a powerful marketing platform. Read More

The “brand partner platform” is a small step for Little Red Book, but a big step toward regulating the exploding influencer economy. Read More

Here’s a sophisticated look at what premium brands need to supercharge their marketing strategies in 2019. Read More

Jing Daily caught up with a trio of marketing experts to seek strategies on how luxury brands should target Chinese consumers in 2019. Read More