Social Media

All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More

While major players such as Tik Tok are already carving up the short video streaming space, the battle for China’s vloggers is still heated. Read More

A recent report by QuestMobile indicates that the time spent on the WeChat App dropped by 8.6% between December 2018 and June 2019. Read More

For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More

Having a WeChat Official Account is a must-have for any brand in China and growing the comments section to interact with readers is a must. Here’s how: Read More

Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Here are key takeaways. Read More

Xiaohongshu has been taken off China's app stores. We explain what's going on and what this means for brands. Read More

On August 4, WeChat quietly added one more function to its Moment Ads, linking its e-commerce function, according to Chinese tech media Ebrun. Read More

For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

To celebrate the latest AW19 collection, and as part of Tmall's Super Brand Day initiative, MCM built a playground in Shanghai. Read More