Social Media

As use of WeChat's mini-program continues to boom, here are five golden rules for luxury brands looking to take advantage of the application. Read More

Ahead of JD.com's 618 Sales Festival, WeChat has launched a new shopping function that lets people shop on JD.com with just a few taps. Read More

While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More

China’s high-tech powerhouses Tencent and Alibaba are moving into the digital marketing business. And that has huge implications, opportunities, and challenges for luxury brands and digital agencies. Read More

WeChat could make life easier for marketers with their recent iOS update and a new official account management app and mini-program. Read More

Many luxury brands have launched specially-designed Children's Day campaigns for the Chinese market on social media. Here are five WeChat campaigns that caught our attention. Read More

One of the biggest headaches for brands and marketers using WeChat are the complicated rules and often unclear rules about external links. This article summarizes the main restrictions and suggests alternatives. Read More

Livestream shopping is a growing trend in China, and one that Tencent has been slow to embrace. Can it catch up through WeChat mini-programs? Read More

The French luxury powerhouse Givenchy has tapped into the selling power of WeChat by establishing an online boutique store on May 15. Read More

Sarah Willersdorf, partner and managing director of Boston Consulting Group (BCG), told us about why Chinese luxury consumers are significant and how brands can crack the market. Read More