Social Media

E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More

Here is how Tencent is vying for the attention of international luxury brands and relying on them to bounce back from the current downward trend. Read More

Here are the top five benefits of WeChat marketing for luxury brands in China. Read More

RED, or Little Red Book aims to shape itself to a “book” where everyone can write and read the world’s best lifestyles at their fingertips. Read More

In its operation in China, Farfetch places a great emphasis on the use of No.1 social media app WeChat, and here is how exactly they do it. Read More

Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More

Panelists at "Cross-Border Retail Growth Powered by Omni-Channel Technology" discussed what brands need to know about partnering with influencers in China. Read More

Read how luxury brands such as Gucci, Dior, Sergio Rossi applied marketing tactics on their WeChat mini-programs to achieve the word-of-mouth effect. Read More

Douyin influencer Antoine Bunel shares his experience with the platform as well as advice for luxury brands planning to launch campaigns. Read More

Read rates and audience interaction are declining on WeChat, so what can brands do to reach their target potential customers in China? Read More