Social Media

The trendy video platform Bilibili is opening up its Sparkle service to help match brands with its popular creators (aka Uploaders). Read More

Kuaishou, the short-video platform, may not be originally designed for luxury brands. Will that change as the app reaches 300 million viewers? Read More

TikTok decided to pull out of the Hong Kong market following the imposition of China's new national security law, but was this the right decision? Read More

It took almost a year, but by bringing back the “Like” button, WeChat now finds it more worthy to go with the flow than create its own rules. Read More

Weibo has started to recruit new key opinion consumers (KOC) for beauty brands. Will this new marketing approach pay off for both sides? Read More

Jing Daily spoke with luxury brands and agencies about how they’ve utilized social listening to make advanced moves in an unpredictable China market. Read More

WeChat might be going after the financial gain of working with Multi-Channel Network agencies, but what about the liabilities that come with this industry? Read More

Because of COVID-19, many brands have hopped onto the latest online trend of livestreaming to sell merchandise. Here, some tips on how to do it properly. Read More

Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More

Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Read More