Social Media
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Chinese Startup Uses WeChat to Give Second-Hand Luxury Business a Boost
A Chinese start-up offering to resell designer handbags is tapping into the nation's largest social media app WeChat to give resellers a digital boost. Read More -
This Top Influencer Tells Us the Truth About the New KOL ‘Rules’ on Weibo
With the recent news about the KOL rules and the ban on web-casting services on Weibo, we reached out to a top KOL who shed some light on the issues. Read More -
Sina Weibo Hit with Video-Streaming Ban from China Regulators
The popular platform, whose video streaming services have been gaining momentum with luxury brand KOLs in China, is one of three sites targeted in the latest online content crackdown. Read More -
Industry Interview: How the Social Media Crackdown in China Will Affect Luxury Brands
In the wake of the crackdown on social media accounts in China, we interviewed an industry insider to understand if luxury brands should be concerned. Read More -
10 Great Luxury WeChat Campaigns for Father’s Day in China
Among the many Father's Day WeChat campaigns by luxury brands for Chinese consumers, here are the ones we liked the best. Read More -
Chinese Startup Gets Over $4 Million to Help KOLs Run Their Business
A Chinese startup has raised over $4 million to help fashion bloggers sell luxury goods through their own social media channels. Read More -
How These 10 New KOL ‘Rules’ on Weibo Could Affect Luxury Brands in China
Here are 10 new rules regulating Weibo KOLs that will have an immediate impact on the businesses of luxury brands in China. Read More -
5 Ways Mini Programs Will Reshape Luxury Retailing in China
Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More -
China Closes Harper’s Bazaar’s WeChat Account, Again
China's internet authorities once again closed Harper's Bazaar's WeChat account a day after it published an article about the personal life of a celebrity. Read More -
China Shutters Harper’s Bazaar and 24 Other Accounts on WeChat
Fashion magazine Harper's Bazaar was among 25 WeChat accounts shut down by China's internet authorities in a wider crackdown on independent media. Read More
