Tech
Why China Is A Decade Ahead In Social-Driven Sales
China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know? Read More
Little Red Book’s New Campaign Rides The Hot Female Identity Trend
Unlike most current luxury brand marketing, Little Red Book’s innovative new campaign reflects the current awakening of female social identity in China. Read More
China’s Top Tech IPOs Of 2020
Despite COVID-19 turmoil, many Chinese tech companies applied for IPOs this year as the demand for technology-enabled solutions rose among luxury consumers. Read More
Future Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives
The games known as MOBAs (Multiplayer Online Battle Arenas) excel at content-commerce, and they also happen to be one of the two things Tencent is best at. Read More
It’s Official: Gucci On Tmall Cements Alibaba’s Luxury Dominance
Alibaba Group’s The Luxury Pavillion received the ultimate luxury endorsement by announcing that the Italian house Gucci will be its latest addition. Read More
‘Problematic’ JD Finance’s Ad Causes Netizen Uproar
A JD Finance ad mocking a low-income loan target is being bashed across China’s internet for not upholding morally upright values. Read More
“Silver Foxes” Are The Latest KOL Craze In China
Elderly KOLs are subverting expectations on Douyin and finding success as KOLs. But can luxury brands take advantage of these “silver foxes?” Read More
CCI Q&A: Steven Ekstract on the Year in Content-Commerce
As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period. Read More
Why China Could Leapfrog the “Luxury E-commerce Wars”
With housebound consumers around the world doing more high-end shopping online, luxury’s longstanding resistance to embracing e-commerce has dissolved. Read More
China’s Online Shopping Thrives Thanks To “Buy Now, Pay Later”
As Chinese shoppers become more comfortable with online shopping, they are seeking flexible payment plans, especially when it comes to luxury items. Read More
