Tech
6 Expert Tips for Picking the Right Chinese Influencer for Your Luxury Brand
Panelists at "Cross-Border Retail Growth Powered by Omni-Channel Technology" discussed what brands need to know about partnering with influencers in China. Read More
China’s Singles’ Day Sales Smash Records—but What’s Next?
China's Alibaba scored a record-breaking sales at this year's Singles' Day. What brands and retailers can learn from it? Read More
Top 5 Luxury WeChat Mini-program Marketing Tactics
Read how luxury brands such as Gucci, Dior, Sergio Rossi applied marketing tactics on their WeChat mini-programs to achieve the word-of-mouth effect. Read More
Mobile Payments in China Are Growing So Fast, Predictions Can’t Keep Up
Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer. Read More
How Douyin Drives Sales: One KOL Shares Experience with China’s Viral Video App
Douyin influencer Antoine Bunel shares his experience with the platform as well as advice for luxury brands planning to launch campaigns. Read More
Top 3 Predictions for 2018’s ‘Singles’ Day’ Shopping Extravaganza
More players, more choices – travel packages and theater tickets are expected to be popular – and more involvement of physical stores. Read More
‘Buy Me This!’ Hinting Goes High-Tech in China as Single’s Day Looms
Marketers may be missing out on the 'she' economy, by focusing on the 'she' rather than the boyfriends who are often asked to make the purchase. Read More
JD.com Competes for Luxury Partners with High-Tech and White Gloves
In an effort to grow its luxury image, JD.com has opened a warehouse specifically for luxury brands on its TopLife platform. Read More
4 Tactics to Navigate the Changing WeChat Landscape
Read rates and audience interaction are declining on WeChat, so what can brands do to reach their target potential customers in China? Read More
Farfetch VP Talks China Ahead of Luxury Symposium
Farfetch Greater China VP of Commercial shares his thoughts on the latest consumer trends and how Farfetch is growing in China to help brands. Read More
