Tech

Advertising spent on Mini Program is projected to reach about $22 billion by 2022, according to Aladdin, a leading WeChat Mini Program analytics tool. Read More

Luisa Via Roma signed a strategic partnership with China’s top luxury e-commerce site Secoo to aid its expansion in the world's largest luxury market. Read More

Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More

This year, we’ve noticed brands offering a diverse range of items and they’ve also linked to e-commerce mobile sits for a speedy checkout. Read More

Cruise show has evolved into a competitive sport for fashion brands to present over-the-top experiences, commercially-accessible pieces in exotic locations. Read More

Tencent opened up livestreaming on WeChat in early March, and has seen impressive sales results, we discuss the pros and cons for luxury brands to enter. Read More

The Italian luxury fashion brand Moschino widened its e-commerce reach in China by officially launching on JD.com, the country's second-largest e-commerce platform. Read More

Geotagged content is set to be one of the defining trends for location marketing in the coming years. Here is what luxury brands need to know. Read More

Chinese luxury e-commerce platform Secoo released a luxury white paper on Chinese luxury consumers' purchasing habits and profiled the demographics. Read More

WeChat Mini Programs are becoming the gold standard for luxury brands' event in China. Here is how you can use WeChat before, during, and after the event. Read More