E-Commerce

In China, hyper-targeted advertising has been substituted with greater complexity, and there is never a straightforward answer to the question. Read More

China's e-commerce system thrived during China’s coronavirus lockdown, showing that the luxury market has a promising future with many more possibilities. Read More

Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More

For luxury brands, China is no longer a market for dumping unpopular inventory or lazily opening new stores and hoping for the best. Read More

The first installment of Content Commerce Insider’s new series demystifies the fundamentals that drive Chinese e-commerce. Read More

In addition to creating the physical connections that Chinese consumers are craving, the Farfetch community gallery events were also highlighted by intelligent partnerships. Read More

Jing Daily recently discovered that Taobao’s algorithm goes as far as promoting counterfeit goods through mobile payment app Alipay. Read More

Douyin has announced it will gradually cut ties with third-party platforms as a way to create a larger selling space for its own shop. Read More

Group buying is back, and as luxury brands struggle to connect with consumers on the mainland, can they learn from this dynamic e-commerce trend? Read More

Tmall Global’s gross merchandise value grew by over 40 percent, and Taobao Live’s jumped over 100 percent year-on-year during a strong Q1 for Alibaba. Read More