E-Commerce

Feng Mao, the new high-end online joint venture between Alibaba and luxury monolith Richemont gives Chinese consumers to the world’s leading luxury brands. Read More

While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More

Set to kick off in December 2019, Coach’s third Tmall launch will be part of a promotional push on the platform’s luxury channel, Tmall Luxury Pavilion. Read More

The world’s two largest e-tailers, Alibaba and Amazon, are viewed as rivals engaged in a global showdown, but the reality is far more complex. Read More

Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More

Xiaohongshu has been taken off China's app stores. We explain what's going on and what this means for brands. Read More

The threat to brands’ profits and reputations because of counterfeits on social shopping apps such as Little Red Book, WeChat, and Taobao is real. Read More

Video platforms such as Douyin are selling Taobao products, while WeChat and Little Red Book are getting into the mix by testing e-commerce functions. Read More

Rimowa is experiencing a sales surge on its official flagship store on Alibaba’s B2C marketplace Tmall thanks to the new Chinese spokesperson Jackson Yee. Read More

Even if the vast majority of luxury purchases are still in stores, online plays a vital role in influencing those purchases. Read More