E-Commerce

Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read More

Amazon plans to launch a new online luxury platform to expand the e-commerce giant’s reach into the global luxury landscape. Read More

Youzan managed to stand out as a leader in the very competitive market of WeChat stores. The company’s revenue and GMV are booming. Read More

With so much competition in China's luxury market, brands had to get creative with their campaigns this year. Here are our picks for the top ones of 2019. Read More

2019 proved to be a dynamic year for e-commerce in China, as players looked to new channels for growth and weaker players exited the market. Read More

Live-stream e-commerce saw 71.2% year over year growth this year. Brands should consider the most appropriate platform depending on their product category. Read More

When it comes to customer service in China, Taobao boutiques rank at the very top, and luxury brands could learn a thing or two from their techniques. Read More

The newcomer e-commerce platform Moda Operandi is choosing to tackle China's rich and runway-obsessed consumers. But just how irreplaceable can it become?   Read More

Yoox, the outlet luxury e-commerce player of Yoox Net-a-Porter, announced today that it will exit the China market on February 18, 2020. Read More

For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More