E-Commerce
Taobao Adds New Feature That Includes Product Reviews from Redbook
E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More
Luxury Retailers Curate Sales to Battle Shoppers’ Fatigue
Despite breaking sales records yet again, there's a hint that Chinese consumers grew weary of navigating all the Singles' Day deals. Read More
In an Industry First, Dior Beauty Debuts Livestreaming Sales on WeChat
Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More
Luxury Brands Doubled Down on Singles’ Day, and Succeeded
As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read More
China’s Singles’ Day Sales Smash Records—but What’s Next?
China's Alibaba scored a record-breaking sales at this year's Singles' Day. What brands and retailers can learn from it? Read More
Top 3 Predictions for 2018’s ‘Singles’ Day’ Shopping Extravaganza
More players, more choices – travel packages and theater tickets are expected to be popular – and more involvement of physical stores. Read More
‘Buy Me This!’ Hinting Goes High-Tech in China as Single’s Day Looms
Marketers may be missing out on the 'she' economy, by focusing on the 'she' rather than the boyfriends who are often asked to make the purchase. Read More
JD.com Competes for Luxury Partners with High-Tech and White Gloves
In an effort to grow its luxury image, JD.com has opened a warehouse specifically for luxury brands on its TopLife platform. Read More
Farfetch VP Talks China Ahead of Luxury Symposium
Farfetch Greater China VP of Commercial shares his thoughts on the latest consumer trends and how Farfetch is growing in China to help brands. Read More
Aussie Boot Maker Joins Secoo in Time for Singles’ Day
Chinese luxury e-commerce platform Secoo announced on Sunday that Aussie boot maker R.M. Williams has joined and will offer three collections for the upcoming Singles’ Day sales. Read More
