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E-Commerce

  • Fresh from Farfetch
  • Can Moda Operandi Break Into the Fashionista Circles in China?

    Ruonan Zheng  |   Share
    The newcomer e-commerce platform Moda Operandi is choosing to tackle China's rich and runway-obsessed consumers. But just how irreplaceable can it become?   Read More
  • YNAP Dumps Yoox in China To Focus on Joint Venture With Alibaba

    Ruonan Zheng  |   Share
    Yoox, the outlet luxury e-commerce player of Yoox Net-a-Porter, announced today that it will exit the China market on February 18, 2020. Read More
  • Why Brands Should Think Differently on Singles’ Day

    Zhuoxuan Peng  |   Share
    For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More
  • Alibaba’s Tmall is Becoming Luxury Fashion’s Online Gateway to China

    Marc Bain  |   Share
    How the fashion industry, which once eyed Alibaba with suspicion, is now flocking to it in order to reach China’s luxury-hungry shoppers. Read More
  • Winning Singles’ Day Strategies for Luxury Brands

    Adina-Laura Achim  |   Share
    Singles’ Day is the largest e-commerce day in the world. Given this, it’s no surprise that more and more Western luxury brands want to be part of it. Read More
  • Alibaba Promotes “Greener” 11.11 Shopping Festival, But Criticism Remains

    Avery Booker  |   Share
    Alibaba-invented Single’s Day offers an online shopping frenzy, but one area that has gotten less scrutiny is the environmental impact of the event. Read More
  • 6 Tactics from Taobao’s Top E-commerce Live Streamer Viya

    Lauren Hallanan  |   Share
    2019 has been a banner year for e-commerce live streaming in China, with Alibaba’s Taobao leading the way by cultivating high-performing live stream hosts. Read More
  • Introducing Feng Mao, Richemont and Alibaba’s New Venture

    Avery Booker  |   Share
    Feng Mao, the new high-end online joint venture between Alibaba and luxury monolith Richemont gives Chinese consumers to the world’s leading luxury brands. Read More
  • Alibaba’s Already Winning Over China’s Gen Zers: Here’s How

    Ruonan Zheng  |   Share
    While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More
  • Coach Hopes Third Time is a Charm on Tmall

    Avery Booker  |   Share
    Set to kick off in December 2019, Coach’s third Tmall launch will be part of a promotional push on the platform’s luxury channel, Tmall Luxury Pavilion. Read More
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Events Calendar

The Luxury Symposium 2020
January 20, 2020 @ 2:00 pm - 6:00 pm
eTail Asia 2020
March 3, 2020 - March 5, 2020
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