E-Commerce
Will Boucheron’s Physical Retail Rally China E-Commerce?
Boucheron continues to roll out physical retail spots in China with a lavish new Beijing flagship. But will this invigorate the house’s digital strategy? Read More
The 2 Things Western Luxury Brands Must Have To Compete With Taobao
Unfortunately for niche brands, many of China’s luxury consumers turned to Taobao for their non-essential fashion needs after the COVID-19 virus hit. Read More
Alibaba Group’s Sophisticated Game of Monopoly
44 percent of global sales come through a number of Chinese-owned companies, which in order of ranking include Taobao, Tmall, Jd.com and Pinduoduo. Read More
Has China’s Anti-Consumerism Movement Hurt This Year’s Singles Day Sales?
While Double 11 is collecting record sales this year, anti-consumerism sentiment continues to rise in China. Which represents the real China? Read More
Is Chanel’s Offline Strategy Paying Off in China?
The luxury brand Chanel simply refuses to go digital. But with limited stores in China, how much longer can this strategy keep working? Read More
Bain & Company: Tips For This Post-COVID-19 Singles’ Day
Jing Daily summarizes what brands and retailers must do to take full advantage of China retailing’s most important 24 hours: Singles' Day. Read More
Why Most Foreign Brands Become Popular in China Because of Influencers
Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More
What Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
Key Takeaways From 2020 BCG x Tencent Digital Luxury Report
On September 22, Boston Consulting Group joined hands with Tencent Marketing Insight to release the 2020 BCG x Tencent Digital Luxury Report. Read More
JD.com Cashes In On Livestreaming
China’s e-commerce giant JD.com has ramped up its livestreaming efforts by opening a base in Shaanxi Province dedicated to the billion-dollar medium. Read More
