E-Commerce
Can Moda Operandi Break Into the Fashionista Circles in China?
The newcomer e-commerce platform Moda Operandi is choosing to tackle China's rich and runway-obsessed consumers. But just how irreplaceable can it become? Read MoreYNAP Dumps Yoox in China To Focus on Joint Venture With Alibaba
Yoox, the outlet luxury e-commerce player of Yoox Net-a-Porter, announced today that it will exit the China market on February 18, 2020. Read MoreWhy Brands Should Think Differently on Singles’ Day
For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read MoreAlibaba’s Tmall is Becoming Luxury Fashion’s Online Gateway to China
How the fashion industry, which once eyed Alibaba with suspicion, is now flocking to it in order to reach China’s luxury-hungry shoppers. Read MoreWinning Singles’ Day Strategies for Luxury Brands
Singles’ Day is the largest e-commerce day in the world. Given this, it’s no surprise that more and more Western luxury brands want to be part of it. Read MoreAlibaba Promotes “Greener” 11.11 Shopping Festival, But Criticism Remains
Alibaba-invented Single’s Day offers an online shopping frenzy, but one area that has gotten less scrutiny is the environmental impact of the event. Read More6 Tactics from Taobao’s Top E-commerce Live Streamer Viya
2019 has been a banner year for e-commerce live streaming in China, with Alibaba’s Taobao leading the way by cultivating high-performing live stream hosts. Read MoreIntroducing Feng Mao, Richemont and Alibaba’s New Venture
Feng Mao, the new high-end online joint venture between Alibaba and luxury monolith Richemont gives Chinese consumers to the world’s leading luxury brands. Read MoreAlibaba’s Already Winning Over China’s Gen Zers: Here’s How
While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read MoreCoach Hopes Third Time is a Charm on Tmall
Set to kick off in December 2019, Coach’s third Tmall launch will be part of a promotional push on the platform’s luxury channel, Tmall Luxury Pavilion. Read More