Presented By Gucci
Gucci’s Open Call Projects Optimism in Shanghai
Gucci and local media powerhouse Huasheng Media Group have initiated “Blooming Shanghai” – an open call for a large-scale public artistic creation program. Read More
The Year of the Tiger is the Year of Gucci
Most global fashion houses have failed at marketing Chinese zodiac symbols. So how did Gucci hit a homerun with its recent tiger campaign? Read More
Gucci’s Collaboration with Marsper Scores with China’s Cultural Consumers
Gucci announced its first-ever collaboration with Chinese trend IP Marsper. How has its ambition to enter the metaverse been reflected? Read More
How Gucci Establishes Long-Term Relationships With Chinese Celebrities
Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content. Read More
