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How Luxury Houses Create Iconic Products With A Digital Twist
Jing Daily explores how Max Mara used its lovable Teddy Coat through online and offline platforms to cash in with young, digitally-native Chinese customers. Read More
Why Cultural Content Is Key To The Future Of Short Form Engagement
With more than 600 million daily users, Douyin is close to branding itself as the mainstream's foremost creative and educational platform. Read More
Why Luxury Needs China’s Impact-Conscious Consumers
Younger Chinese citizens' responses to the outbreak of COVID-19 are resulting in the rise of a new, impact-conscious consumer. Read More
How Local Beauty Retailers Are Transforming Luxury Brand Entry into China
New and niche beauty brands looking to strengthen their hold in the Chinese luxury market must learn to trust in omnichannel partnerships. Read More
PGI® China Captures The Tenacity of Young Creative Talents
This year, Platinum Guild International (PGI®) China and luxury retail destination, Lane Crawford, have joined forces in the jewelry category of the department store’s Global Creative Call Out. Read More
On-Screen and Off, Brand Endorsements Speak to China’s Empowered Women
Through an innovative content commerce strategy, Max Mara is driving on-screen female empowerment, which is resonating with Chinese audiences. Read More
The New Prada Team Envisions Sustainability in China
Jing Daily looks into how Prada made relevant content for local viewership with its Spring/Summer 2021 show as well as its long-term China vision. Read More
What Luxury Brands Can Learn From Bonnie & Clyde’s Beauty Disruption in China
As the demands of Chinese beauty consumers change, local independent beauty brands with personalities that offer exclusive technology are growing in appeal. Read More
Louis Vuitton and GQ China Reimagine Fashion Show Marketing in Shanghai
A digital maverick, Louis Vuitton has doubled down on its marketing efforts in China for the Spring 2021 Menswear show by working with GQ China. Read More
How Global Luxury Can Reach Homebound Chinese Shoppers
With Chinese spend turning inwards and a reduction in travel, here is how brands can connect with homebound shoppers. Read More
